Year 2019, Issue 3
Date published5.9.2019
CONTENTS
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Andrey Chuzhikov
INDICATIVE MODELS OF MEDIA DEVELOPMENT IN THE GLOBAL ECONOMYKeywords: media, media market, global economy, classification of approaches for identifying the development of media market, Ì & A, market structure.Abstract: his article studies the process of evolution of indicative models for evaluating the development of media in the global economy. Significant changes that have occurred in the process of determining the nature and dynamics of the... his article studies the process of evolution of indicative models for evaluating the development of media in the global economy. Significant changes that have occurred in the process of determining the nature and dynamics of the media market are specified. The author of the paper makes a theoretical analysis of the polystructural diffusion of media systems. Special attention is paid to the sectoral structure of the market, which facilitates identifying the prospects for transforming the content of produced formats. A classification of the major approaches for the development of media market is proposed: classical, analytical, synthetic and trending, as well as an operating institutional system. The specifics of the dynamics of structural changes in the advertising market that are modelled on the media market are described. Geographical and compositional comparisons of selective indicators are made. The corporate changes in the media market are analysed. -
Katya Kirilova
THE STATE OF MUNICIPAL ADMINISTRATIVE SERVICE AND PROSPECTS FOR ITS DEVELOPMENTAbstract: This article deals with issues related to administrative services and the performance of municipalities. The topic has been subject to continuous debates in terms of the efficiency of the services which local authorities provide and... This article deals with issues related to administrative services and the performance of municipalities. The topic has been subject to continuous debates in terms of the efficiency of the services which local authorities provide and the prospects for improving the process. The focus of the research is on work processes at the level of local administrative services, while its aim is to identify the major challenges which municipalities are facing and suggest possible measures for improvement. To accomplish this, a questionnaire for conducting an online research was designed. The questionnaire consisted of 12 questions and was sent to 265 respondents, which is the number of municipalities in Bulgaria. The analysis made for the purposes of this research is based on the formal data submitted by 60 municipalities on the territory of the Republic of Bulgaria. The findings of the analysis helped us identify possible solutions for improving the monitoring and designing of work processes, updating provided administrative services and raising their efficiency as the basis for developing integrated electronic administration. -
Snezhina Zaharieva Ivanova
STUDYING THE SITUATIONAL BEHAVIOUR OF THE HUMAN FACTOR IN ORGANISATIONS DURING A CRISISJEL: L2.Abstract: The behaviour of individuals in a specific situation is determined by their personality traits, the features of the organisation and the specifics of the situation. It is therefore essential that those parameters could be diagnosed... The behaviour of individuals in a specific situation is determined by their personality traits, the features of the organisation and the specifics of the situation. It is therefore essential that those parameters could be diagnosed promptly and reliably. After studying a number of phenomena that describe individuals’ behaviour in a particular situation, the locus of control and organizational commitment were identified to be the two most useful constructs for assessing organizational environment and predicting probable behaviour of the human factor in organisations. After measuring the values of the two constructs in companies operating in the in the Shipbuilding and ship repair sector in District Varna, it was estab-lished that those constructs have a good predictive value for the situational behaviour of the human factor during a crisis in an organisation. -
Iskren Tairov
MOBILE DEVICE MANAGEMENT AS A COMPONENT OF CORPORATE IT INFRASTRUCTUREAbstract: Digital economy and the rapidly growing use of the Internet have rendered it impossible for a corporate IT infrastructure to perform successfully unless adopting the necessary techniques, technology and procedures for controlling... Digital economy and the rapidly growing use of the Internet have rendered it impossible for a corporate IT infrastructure to perform successfully unless adopting the necessary techniques, technology and procedures for controlling access to resources. Mobile devices have become tremendously popular and they are an indispensable part of people’s everyday life, as well as a preferred option for accessing corporate IT infrastructure resources. Therefore, organisations need to design and implement efficient management solutions, based on in-depth analyses and in line with the specific properties of mobile devices. This research paper describes in detail corporate IT infrastructure and mobile devices as components of that infrastructure, reviews their use in business environment and presents appropriate tools for exercising control. -
Stanimira Yordanova, Kliment Toshkov
AN AGILE METHODOLOGY FOR MANAGING BUSINESS PROCESSES IN AN IT COMPANYAbstract: Agile methodologies embrace project management methods, techniques and tools that seek to continuously improve products; ensure the agility of project scope, performance of self-organizing teams and the release of quality products.... Agile methodologies embrace project management methods, techniques and tools that seek to continuously improve products; ensure the agility of project scope, performance of self-organizing teams and the release of quality products. Scrum and Kanban are two of the most popular agile methodologies which IT companies use to develop software products and improve the management of their business processes. The aim of this paper is to suggest an agile methodology that combines Scrum and Kanban elements and techniques. The methodology has been deployed in the Customer Service Department of an IT company in order to improve team management and optimize the performance of the department. In result of employing the suggested agile methodology to the management of business processes in the department, a high degree of awareness about the progress of ongoing tasks has been achieved.