INDICATIVE MODELS OF MEDIA DEVELOPMENT IN THE GLOBAL ECONOMY

Authors

Keywords
media, media market, global economy, classification of approaches for identifying the development of media market, М & A, market structure.

Abstract
his article studies the process of evolution of indicative models for evaluating the development of media in the global economy. Significant changes that have occurred in the process of determining the nature and dynamics of the media market are specified. The author of the paper makes a theoretical analysis of the polystructural diffusion of media systems. Special attention is paid to the sectoral structure of the market, which facilitates identifying the prospects for transforming the content of produced formats. A classification of the major approaches for the development of media market is proposed: classical, analytical, synthetic and trending, as well as an operating institutional system. The specifics of the dynamics of structural changes in the advertising market that are modelled on the media market are described. Geographical and compositional comparisons of selective indicators are made. The corporate changes in the media market are analysed.

JEL: F20, O30.
Pages: 18

To view the full text of the article click on the relevant button below.

More titles

  • THE STATE OF MUNICIPAL ADMINISTRATIVE SERVICE AND PROSPECTS FOR ITS DEVELOPMENT

    This article deals with issues related to administrative services and the performance of municipalities. The topic has been subject to continuous debates in terms of the efficiency of the services which local authorities provide and the prospects for improving the process. The focus of the research is on work processes at the level of local ...

  • MOBILE DEVICE MANAGEMENT AS A COMPONENT OF CORPORATE IT INFRASTRUCTURE

    Digital economy and the rapidly growing use of the Internet have rendered it impossible for a corporate IT infrastructure to perform successfully unless adopting the necessary techniques, technology and procedures for controlling access to resources. Mobile devices have become tremendously popular and they are an indispensable part of people’s ...

  • STUDYING THE SITUATIONAL BEHAVIOUR OF THE HUMAN FACTOR IN ORGANISATIONS DURING A CRISIS

    The behaviour of individuals in a specific situation is determined by their personality traits, the features of the organisation and the specifics of the situation. It is therefore essential that those parameters could be diagnosed promptly and reliably. After studying a number of phenomena that describe individuals’ behaviour in a particular ...