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Milena Angelova
HUMAN RESOURCE MARKETING – HOW TO WIN THE WAR FOR TALENTS
Резюме:
Human resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial potential – if applied properly by the organisations, to help them attract, motivate, retain and manage their human resources, making sure they are well equipped with the needed skills and qualification, thus obtaining competitive advantage in the war for talents. The paper, on the basis of a dedicated desk-research, examines the evolution of the human resources marketing concept and its theoretical foundations in order to suggest models for successful practical application. It also charts avenues for further theoretical studies.
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Badri Gechbaia, Марияна Божинова, Ketevan Goletiani, Giorgi Abashidze
THE ROLE OF HRM IN EMPLOYEE MOTIVATION: STRATEGIES AND KEY FACTORS IN THE MODERN WORKPLACE (EXAMPLE OF GEORGIA)
Резюме:
An effective human resource management (HRM) system plays a pivotal role in the success of organizations and institutions. In today's dynamic landscape, enhancing service quality and gaining public trust are inextricably linked to motivating employees, evaluating their performance, defining clear responsibilities, and fostering a strong organizational culture. However, many Georgian companies lack well-defined HRM policies, often perceiving them as mere administrative tasks rather than strategic initiatives critical to achieving organizational success.
This research paper aims to address this gap by providing valuable theoretical insights and practical recommendations for organizations striving to create a motivated and high-performing workforce. The theoretical contribution lies in the comprehensive exploration and scientific analysis of the factors influencing effective HRM practices. This research contributes to the HRM field by synthesizing and extending theories, offering a conceptual framework to guide future research.
Furthermore, the study offers practical implications for organizations. Through empirical investigations and case studies, we identify specific challenges faced by Georgian companies in implementing effective HRM practices.
In conclusion, this research sheds light on the significance of effective HRM practices in driving employee motivation and overall organizational success. By combining theoretical insights with practical recommendations, organizations can cultivate a motivated workforce and achieve their goals in the ever-evolving business landscape.
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Росен Иванов Кирилов, Мария Казакова
ЧОВЕШКИЯТ КАПИТАЛ КАТО ФАКТОР
НА УСПЕШНАТА ДИГИТАЛИЗАЦИЯ НА МЕСТНИТЕ АДМИНИСТРАТИВНИ УСЛУГИ
Резюме:
Настоящата статия е посветена на човешкия капитал като ключов фактор на успеха на процесите по дигитализация на дейността на органите на местната власт. Натрупаният опит от периода на членството на България в ЕС и значителните ресурси, вложени в модернизация на органите на централнатаи местните власти, извежда на преден план ролята на човешкия фактор за ефективното внедряване и експлоатация на инструментариума на електронното правителство. Това налага разкриване на ролята на човешкия капитал за успешната дигитализация на работните процеси в местната администрация. Привеждат се аргументи в полза на тезата, че колкото по-високо е неговото равнище, толкова по-ефективно и професионално могат да бъдат осъществени нужните организационни промени за успешно внедряване на нужните техноло-гии и развитието на електронното правителство.
