Nataliya Golovanova, Nataliya Nikolaevna Kulikova
THE INNOVATION RECEPTIVITY
OF ENTERPRISES AS THE BASIS
OF THEIR ECONOMIC GROWTH
AND DEVELOPMENT
Abstract:
The paper deals with issues related to the innovation receptivity of enterprises which is indicative of their preparedness and ability to introduce innovations and intensify their innovative activity. High innovation receptivity may be interpreted as an indicator of the ability of an enterprise to gain competitive advantages, and hence, to exert certain competitive pressure on the other market players. Assessing the innovation receptivity helps identify weak spots in the performance of an enterprise and specify opportunities and actions for dealing with them.
