Business Management

ISSN: 0861-6604-Print Edition
ISSN: 2534-8396-Electronic Edition

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  • Margarita Bogdanova, Evelina Parashkevova Velikova
    INTEGRATION OF RESEARCH DOCUMENTS INTO THE PLANNING DOCUMENTS OF HIGHER SCHOOLS
    JEL: I23.
    Keywords: integration, organizational strategy, higher schools, strategy for developing scientific research.
    Abstract: The article presents a model for integrating the organizational strategy of higher schools and their research strategy. It also outlines the stages of developing such research strategies (RS) so that they are consistent with organizational strategies and structures. The model allows higher schools to perform effective organizational design by combining the possible approaches to strategy development in order to achieve integration between them. The article describes the degrees of maturity of processes referring to planning research at universities and defines the stages of developing RS to achieve their consistency with the general organizational strategy of universities on one hand and the other specific strategies, on the other.
  • Margarita Bogdanova
    UNIVERSITY BUSINESS MODELS IN CRISIS MANAGEMENT
    JEL: I21.
    Keywords: university business models, crisis management, strategies, Covid 19.
    Abstract: The aim of the article is to present key features of the business model as a mental construction and to summarise successful practices of universities around the world that have implemented innovative management solutions to overcome crises. Osterwalder and Pigneur’s concept of business model and its applicability to higher education are considered. Variants of business models of different universities are analysed and crisis management approaches are synthesised in a summary model, with special attention paid to practices during the Covid-19 Global Crisis. The peculiarities of the analysis of the strategic risk after external threats are considered. Special emphasis is put on reviewing of business models in the context of new constraints and disturbed balance of revenues and expenditures. Timely reassessment of the business model can be a transition from a reactive to a proactive strategy and protect the organisation, at least in part, from the effects of future crises.

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  • Editor in chief: Prof. Mariyana Bozhinova, PhD
  • Co-editor in chief: Prof. Krasimir Shishmanov, Ph.D.