Business Management

ISSN: 0861-6604-Print Edition
ISSN: 2534-8396-Electronic Edition

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  • Rumen Vyrbanov
    AN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIES
    JEL: D85, C81, C82
    Keywords: Web 2.0, Enterprise 2.0, consumer-generated content, Enter¬prise 2.0 strategy, social network, social media strategy, social media marketing, social software, Intranet 2.0.
    Abstract: In this article, the author has shared his views on how Enterprise 2.0 is used for solving 4 groups of problems in the company: Marketing in Web 2.0 and working with customers of the company; The relationships with business partners; Personnel management; Managing the knowledge in the company. The author also offers an approach to developing a strategy for implementing Enterprise 2.0 for the needs of the company where the actions are theoretically divided into six phases: analysis of the business processes in the company, research and analysis of the con¬dition of the information systems and technologies, defining the main objectives and activities on developing ICT, delineating the possible means of applying social net¬works in business processes, developing projects for a corporate social network and realizing the new IT strategy for a social corporate network.
  • Rumen Vyrbanov
    THE POTENTIAL OF SOCIAL MEDIA FOR THE BUSINESS OF COMPANIES
    JEL: C63, C81, C88
    Keywords: BYOD (Bring Your Own Device), Social Intranet, Social Media Marketing (SMM), Social Media Strategy, Social Media, Social Networks, Web 2.0.
    Abstract: The popularity of social media is constantly growing. More than 84% of Internet users have accounts on social networks and spend between two and four hours per day on the Internet. Each user has 195 “friends” on average. Spending time in the social media is already activity number one in the Internet, exceeding the popularity of activities such as searching for information search and using e-mail. It is expected that Facebook will replace e-mails as the main means of communication. Recently the number of people, who use social networks not only to communicate but also to find information about various goods and services, is steadily increasing. Social networks is gaining increasing popularity as a powerful business tool. The business is taking its first steps in using social media platforms as an effective marketing channel. The first part of the article examines the main reasons, which determine the closer integration between the social media and business processes within companies. These reasons include the use of social tools by the majority of Internet users; the undoubted advantages that social media can provide for businessås; the employees’ passion for social networks; and the need for a clearly developed marketing strategy for using social media. Special attention is paid to the latest data on the use of digital technology in Bulgaria and the reasons, which determine the serious lagging of our country compared to other EU countries in some of the most important aspects. In the second part, the author outlines the main areas in which social media can help the business: marketing; sales; customer service; PR campaigns; personnel recruitment; customer relationships management; brand promotion and increase of brand recognition; training and staff development. An attempt is made to highlight some of the manifestations of social tools in each of the above mentioned areas, based on specific examples.
  • Rumen Vyrbanov
    APPLICATIONS OF THE BYOD CONCEPTION – BENEFITS, RISKS AND APPROACHES
    JEL: Ñ80, L63, Ì21
    Keywords: Mobile devices have dramatically changed perceptions regarding the work of employees and the dimensions of modern business. The popularity of the concept of BYOD (Bring Your Own Device) is due to one of the essential features of business from the past few years - the mobility of managers and employees. The possibility of their continued participation in work processes and the availability of alternative options for data access at any time, from any device and from any location is acquiring exclusive actuality. At the same time, a reasonable balance between convenience and security is required, based on a better understanding of the specifics of the BYOD environment and the effective protection of mobile devices in the corporate network. The article analyses the nature and main characteristics of BYOD, and the benefits and safety risks that arise the use of personal mobile devices to solve business problems. Also an approach is proposed based on the idea of 'BYOD in six steps'.
    Abstract: BYOD (Bring Your Own Device), advantages of BYOD, risks of BYOD, consumerisation, attitudes toward the use of mobile devices in business, strategy for the implementation of BYOD.

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  • Editor in chief: Prof. Mariyana Bozhinova, PhD
  • Co-editor in chief: Prof. Krasimir Shishmanov, Ph.D.