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Emilija Gjorgjioska, Margarita Janeska, Tatjana Spaseska, Meri Boshkoska, Violeta Gligorovski
CORPORATE TRANSPARENCY AND DISCLOSURE: METRICS OF MACEDONIAN JOINT STOCK COMPANIES
Abstract:
The disclosure and transparency of joint stock companies is fostering safe and sound governing of joint stock companies and reduces the risks of corporate crises and scandals.
The purpose of the research is to identify the transparency level of the Macedonian listed companies that are obligated to comply with the Corporate Governance Code of the Macedonian Stock Exchange, according to 20 indicators related to the publication of information on the company's website and in their annual reports. The study adopts a mixed methods approach, combining qualitative and quantitative techniques. Qualitative component involved collecting and examination of data for 20 corporate governance indicators obtained from reliable sources. Quantitative analysis entailed assessing and scoring each indicator based on predefined criteria, followed by statistical processing and graphical representation of the results using Microsoft Excel.
The research has shown that the average transparency level of analysed joint stock companies belongs to the “good” level. Considering the findings, the study provides recommendations aimed to enhance the transparency practices of Macedonian joint stock companies.
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Rumen Vyrbanov
AN APPROACH TO USING ENTERPRISE 2.0 BY COMPANIES
Abstract:
In this article, the author has shared his views on how Enterprise 2.0 is used for solving 4 groups of problems in the company: Marketing in Web 2.0 and working with customers of the company; The relationships with business partners; Personnel management; Managing the knowledge in the company. The author also offers an approach to developing a strategy for implementing Enterprise 2.0 for the needs of the company where the actions are theoretically divided into six phases: analysis of the business processes in the company, research and analysis of the con¬dition of the information systems and technologies, defining the main objectives and activities on developing ICT, delineating the possible means of applying social net¬works in business processes, developing projects for a corporate social network and realizing the new IT strategy for a social corporate network.
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Rumen Vyrbanov
THE POTENTIAL OF SOCIAL MEDIA FOR THE BUSINESS OF COMPANIES
Abstract:
The popularity of social media is constantly growing. More than 84% of Internet users have accounts on social networks and spend between two and four hours per day on the Internet. Each user has 195 “friends” on average. Spending time in the social media is already activity number one in the Internet, exceeding the popularity of activities such as searching for information search and using e-mail. It is expected that Facebook will replace e-mails as the main means of communication.
Recently the number of people, who use social networks not only to communicate but also to find information about various goods and services, is steadily increasing. Social networks is gaining increasing popularity as a powerful business tool. The business is taking its first steps in using social media platforms as an effective marketing channel.
The first part of the article examines the main reasons, which determine the closer integration between the social media and business processes within companies. These reasons include the use of social tools by the majority of Internet users; the undoubted advantages that social media can provide for businessås; the employees’ passion for social networks; and the need for a clearly developed marketing strategy for using social media. Special attention is paid to the latest data on the use of digital technology in Bulgaria and the reasons, which determine the serious lagging of our country compared to other EU countries in some of the most important aspects.
In the second part, the author outlines the main areas in which social media can help the business: marketing; sales; customer service; PR campaigns; personnel recruitment; customer relationships management; brand promotion and increase of brand recognition; training and staff development. An attempt is made to highlight some of the manifestations of social tools in each of the above mentioned areas, based on specific examples.
