Business Management

Violeta Kraeva
APPLYING MOBILE TECHNOLOGIES IN BUSINESS
JEL: L22, L81, L86, M15

Keywords: mobile technologies, mobile business, mobile services.

Abstract: Mobile technologies have entered modern business faster and more extensively, as a result of which it becomes more flexible, dynamic, communicative and effective. This article outlines the prerequisites, capacity and forms of application of mobile technologies in business. It presents the most popular mobile services, which facilitate the constant contact with suppliers, customers, contractors and the personnel of companies. It also delineates the trends and perspectives of the devel¬opment of mobile business.
Kremena Marinova
THE CURRENT STATE AND DEVELOPMENT PROSPECTS OF MOBILE AND ELECTRONIC PAYMENTS IN BULGARIA
JEL: D14, D80, G21, L81, L86

Keywords: mobile payments, electronic payments, SWOT analysis, PESTEL analysis.

Abstract: Present – day mobile and electronic payment systems, like all innovative solutions, do their best to meet the requirements of the business by being in line with its technological capacity. Online payments have a number of benefits not only for the banks and institutions that implement them but also for the clients and sales companies that use them to do their business. The purpose of the article is to outline the features of mobile and electronic payment systems that permit them to be one of the most promising and rapidly developing means of payment in Bulgaria. The study will also analyse their strengths and weaknesses and will clearly define the opportunities and threats of their application. This will be accomplished by taking into account the current political and social conditions in Bulgaria.

Business Management

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