Abstract: The aim of this study is to improve the level of information support of a cluster by developing a model of an ERP system that consolidates information at the cluster level. The research tasks are: - a survey of the clusters, members of the Association of Business Clusters (ABC) in Bulgaria, analysis of the results of the survey and drawing of conclusions for the identified information support problems, analysis of the alternative solutions of the information problems, development of a conceptual model of an ERP system, development of a universal software model and software module for generating consolidated information. The model is approbated using the MS Dynamics Navision ERP system. The proposed solutions allow consolidation of cluster-level information, either horizontal or vertical, for the needs of cluster management.
Abstract: The focus of the research is on online retail channels for organic bee products. They create short supply chains and ensure access to local and global markets and new market segments, which do not exist on offline markets. Creating one’s own online channel for organic bee products or using an intermediary one implies the development of one’s own retail platforms and social networks or the use of intermediary ones. Designing and maintaining one’s own online retail channel for organic bee products requires substantial investments, therefore such channels are mainly built by large agricultural and non-agricultural entities with high horizontal and vertical integration and ensured access to capital and markets. The high level of integration of different systems, technologies and innovations such as CRM and ERP in online platforms makes it possible to collect, systematize and analyse large volumes of data base – the so-called Big Data and analyse the online behaviour of customers in order to implement precise and targeted marketing.