Business Management

ISSN: 0861-6604-Print Edition
ISSN: 2534-8396-Electronic Edition

  • Home
  • Issues
  • Authors
  • Reviewers
  • Code of Ethics
  • Search

  • Business Management
  • »
  • Search
Phrase:

  • Radko Radev
    PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA
    JEL: M31, M11
    Keywords: product planning, product policy, produc mix, product management, marketing mix.
    Abstract: The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, which contributes to making reasoned management decisions on product policy. In addition, it presents some basic starting formulations that reveal the essence of product management and describes and groups the elements of product policy characteristics for the companies from the sector examined.

Links

  • Home
  • Issues
  • Authors
  • Reviewers
  • Code of Ethics
  • Open Access Policy
  • Search

Contacts

  • Address: Svishtov, 2 Em. Chakarov Str.
  • Phones:(++359)631-66-364
  • e-mail:bm@uni-svishtov.bg
    web: bm.uni-svishtov.bg

Editorial board

  • Editor in chief: Prof. Mariyana Bozhinova, PhD
  • Co-editor in chief: Prof. Krasimir Shishmanov, Ph.D.