Abstract: The article reports the results of causal research aiming at studying the influence of brands on the levels of consumer satisfaction with products in the category of fast-moving consumer goods. During the conducted laboratory experiment, two independent groups of consumers were given the same product but with and without information about its trademark. The collected satisfaction data was analysed using the method of structural equation modelling, with particular attention being paid to the findings of the “importance – performance” analysis. We found that the availability of information about the brand actually affects the level of consumer satisfaction with the product.
Abstract: Maintaining high competitiveness in tourism (in particular, in the hotel business) contributes both to the long-term development and the management of regions and to the sustainable and competitive development of regional tourist destinations. This article presents issues related to the competitiveness of tourism in Bulgaria through evaluating the hotel services offered to visiting tourists. The results obtained are based on a survey of four hotels (located on the Bulgarian Black Sea Coast) conducted in August 2012. The article consists of two parts: an analysis of the services offered in the hotels monitored (front desk service, an assessment of the rooms and the restaurant at the related hotel and grading nine types of services) and an evaluation of the satisfaction of the tourists interviewed regarding the services offered. The study specifies the quality characteristics of the services in the hotels surveyed and the importance of these services according to the perceptions of the tourists interviewed. On this basis, the degree of satisfaction of tourists regarding the services offered has been determined and guidelines have been given on how to improve the quality characteristics of these hotels.
Abstract: Numerous researches show how motivation of employees influence the labor productivity, business performance and goal achievement. Even though studies often show that employees tend to report enjoying their jobs, however organisations continuously face with staff turnover due to various reasons, and therefore fail to fulfill its objectives. This paper reflects upon classical and modern views of motivation aspects. And the research includes different entities all around Kosovo that bring an insight into the present situation pertaining to motivation of employees and possibly identify potential mistakes and suggestion for the process improvements within organisations. According to results, the turnover average rate in investigated enterprises is within a natural range. Meanwhile the, management is advised to make the employees aware that rewards are recognition of a job well done and not simply the goal of doing the work. Whilst, bonuses in cash prevails dominantly the motivation system in investigated enterprises, many of them seem to use evaluation of performance as a tool for remuneration policy. Whereas in most cases remuneration depends on the annual profit of the enterprise, reasons for leaving are not being recorded in a system. Yet, financial incentives are an important motivator for most people, money is not the only motivator and, in some cases, is not the primary motivator for everyone. A qualitative approach and theory based application were considered for this study.