CONTEMPORARY DIMENSIONS OF SALES MANAGEMENT

Authors

Keywords
E-commerce, e-business, information and communication technologies, Internet trading, cryptocurrency.

Abstract
The paper analyses changes in the factors of the macro- and micro- marketing environment that have given a new image to contemporary sales over the last two decades. It also reviews key concepts and approaches to modern sales management and contributes to the theory of sales management by designing a conceptual goal-oriented model. The model presents three levels of relations that exist between three modules of metrics – those of sales, marketing and business organisations, and function as a system. The flexibility of the model renders it universally applicable to business organisations in different sectors of the economy.

JEL: Ì31.
Pages: 16

To view the full text of the article click on the relevant button below.

More titles

  • INDIVIDUAL AND GROUP DECISION MAKING IN MACEDONIAN SMES

    Management is principally a bundle of decision-making processes. Decision-making is the process of selecting the best alternative among various available courses of action. The managers of any organization are responsible for achieving the vision, mission and operational and financial goals in particular. All the functions like planning, ...

  • AGRICULTURAL INNOVATIONS IN EUROPEAN AND CENTRAL ASIAN COUNTRIES

    The article analyzes the importance of agriculture for the economies of European and Central Asian countries, proves that it occurred due to the impact of innovations which help realize the potential of this industry which, in its turn, opens up promising ways for further development. It has been established that the need to stimulate innovation ...

  • THE STUDENT INTERNSHIP PROJECT – A FINANCIAL MECHANISM FOR CREATING A SUSTAINABLE RELATIONSHIP BETWEEN HIGHER EDUCATION AND THE LABOUR MARKET

    The article aims to present the Bulgarian policy in the education sector in search for opportunities to create and maintain a sustainable and effective relationship between the labour market and higher education. The study draws attention to the effects of a project, developed and tested in recent years, related to conducting practical training of ...