Business Management

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  SOCIETAL IMPACTS AND ETHICAL CONSIDERATIONS OF AI IN THE BUSINESS

  Using advanced technologies in general, and AI in particular, are enabling and bringing valuable services and contributions to society in many directions. Likewise, for nature, their contribution is significant in different areas. But, as we consider the positive aspects of AI for society and nature, we must bear in mind that at the same time the ... Using advanced technologies in general, and AI in particular, are enabling and bringing valuable services and contributions to society in many directions. Likewise, for nature, their contribution is significant in different areas. But, as we consider the positive aspects of AI for society and nature, we must bear in mind that at the same time the advancement of technologies and the use of AI are causing societal side effects and external costs, which are tangible and visibly damaging society and nature. In this presentation, through literature sources and empirical findings, we will highlight the positive and side effects of the application of AI, assessing that the challenge of society and professionals in the field is to minimize side effects and external costs of AI, making the AI beneficial for humanity. The paper conveys the hypothesis that the application of AI Ethics is an effective tool to make AI useful and beneficial both for society and for nature. For this purpose, corporations and businesses of all sizes, must clearly articulate their attitude and behaviour in regard to the use of technologies. The collection of literature, empirical findings, analysis, comparison, generalization, and evaluations will be used as research instruments to testify the idea presented. The paper recommends that business organizations should apply the AI Code of Ethics as an integral part of their daily activity.

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  ECONOMIC, SOCIAL AND ENVIRONMENTAL ANALYSIS OF THE DEVELOPMENT POTENTIAL OF NORTHWEST AND NORTH CENTRAL REGION IN BULGARIA

  The establishment of trends and intensity of ongoing processes is important for revealing the causes and differences in the development of regions, the disproportions that have arisen and the need to apply adequate measures for their reduction and limitation. In today's economy, undergoing increasing transformations towards sustainability in each ... The establishment of trends and intensity of ongoing processes is important for revealing the causes and differences in the development of regions, the disproportions that have arisen and the need to apply adequate measures for their reduction and limitation. In today's economy, undergoing increasing transformations towards sustainability in each of the developing sectors in Bulgaria and especially in the sensitive regions, sustainability in the context of sustainable development is becoming even more important. Two of the poorest regions in EU are located in Bulgaria – the Northwest and the North Central Region (NWR and NCR), and this is the main reason to analyse the indicators characterizing their economic, social, demographic and environmental condition in this article. The main objective of the study is to analyse important indicators for two of the statistical regions in Bulgaria (NWR and NCR) related to the current vision for their economic, socio-demographic and environmental condition. The study found that, unfortunately, the negative trend of the NWR and the NCR being the least populated regions in the Republic of Bulgaria is still growing, where the population in the NWR manages to stay within the upper limit, while the NCR is emerging as the region with the fastest depopulation. Enterprises with high risk potential have a larger relative share in the NCR, and those in the NWR have lower values. The higher relative share of enterprises with low risk potential in the NWR indicates the possibility of increasing sustainable territorial development and connectivity between different territories, between urban and rural areas. A sustainable trend is observed towards reducing the carbon dioxide values in the sectors of construction, energy, industry and waste. The same trend is noted for methane in the sectors of agriculture, construction, transport and waste, and for the nitrous oxide component in the agriculture, construction and energy sectors. Alarming is the trend in both studied regions for increasing values of CO2 in the agriculture and transport sectors, and of methane in the energy and industry sectors.

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  DEVELOPMENT OF A METHODOLOGY FOR THE IMPLEMENTATION OF SECURE WEB APPLICATIONS IN BUSINESS ORGANIZATIONS

  Background: Web application development is a difficult and complex task. The complexity is mostly expressed in the multitude of tasks that must be performed in the development life cycle. In today's environment, it is important that web applications prove their security and resilience in a changing cyber environment. For these reasons, web ... Background: Web application development is a difficult and complex task. The complexity is mostly expressed in the multitude of tasks that must be performed in the development life cycle. In today's environment, it is important that web applications prove their security and resilience in a changing cyber environment. For these reasons, web applications should meet a number of requirements in the process of their technological implementation, which is explored in the article. Methods: The methods used are related to a literature survey on the cyber security requirements of web applications and the characteristics of their life cycle. On this basis, basic key issues of vulnerability testing of developed systems in business organizations have also been studied. Results: As a result of the development of the methodology its main components have been tested in the development of web applications. The achieved application protection levels as a result of the implemented measures have been reported and analyzed. On this basis, some possibilities for improvement of the proposed methodological components are outlined. Conclusions: As a result of the studies and analyses basic conclusions have been drawn about the possibilities for developing and implementing secure web applications in business organizations.