Business Management

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  COMMERCIAL SECRET MANAGEMENT IN TERMS OF SHADOW DIGITAL ECONOMY

  The article explores trade secret protection management in the context of the shadow digital economy (SDE). The study aims to identify threats to trade secrets associated with SDE and propose effective protection methods. It emphasizes that the economic value of trade secrets lies in their confidentiality, making them vulnerable to data leaks, ... The article explores trade secret protection management in the context of the shadow digital economy (SDE). The study aims to identify threats to trade secrets associated with SDE and propose effective protection methods. It emphasizes that the economic value of trade secrets lies in their confidentiality, making them vulnerable to data leaks, cyberattacks, and other risks, particularly in the digital environment. The authors examine the nature of trade secret in terms of SDE spread. The paper presents methods of trade secret protection, including documentary, economic-organizational, and information-analytical types. Special attention is paid to the combined use of patent protection and encryption techniques. The study concludes with key findings, highlighting the need for enhanced cybersecurity, international cooperation to combat cyber espionage, and improved organizational measures. This work significantly contributes to the understanding of commercial secret management and offers valuable recommendations for businesses operating in the digital economy.

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  CORPORATE SOCIAL RESPONSIBILITY ASPECTS WITHIN THE PUBLICISED CORPORATE CULTURE OF BULGARIAN COMPANIES

  In recent years, the notion that business has a broad responsibility to society as a whole has gained significant momentum and is reflected in various academic theories, business practices and regulations. The concept of corporate social responsibility (CSR) has been interwoven with various academic fields, including strategic management and ... In recent years, the notion that business has a broad responsibility to society as a whole has gained significant momentum and is reflected in various academic theories, business practices and regulations. The concept of corporate social responsibility (CSR) has been interwoven with various academic fields, including strategic management and corporate culture. In order to establish a reputation as a socially responsible business entity, it is necessary for companies to adequately disclose CSR activities and events in the virtual space. The aim of this paper is, therefore, to examine the scope of CSR disclosure on the Internet by organisations from different sectors of the Bulgarian economy and its role in the portfolio of publicised corporate culture. The research methods used to achieve this aim include establishing relative values, comparative analysis and content analysis. The findings of the study demonstrate that there is an ambiguous attitude towards CSR in the companies surveyed, as in certain sectors it has a high degree of disclosure and is leading in rank, while in others it is present on the web pages of a small number of companies and has a rather peripheral role among the other elements in the portfolio of publicised corporate culture. To improve the communication effectiveness of the CSR component within the publicised corporate culture, it is essential that the information, initiatives, and priorities disclosed on the company web page are relevant and consistent with the fundamental aspects of the culture, specifically the mission, vision and values/principles.

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  BUSINESS DEVELOPMENT OF DUBAI COMPANIES: A SYNTHESIZED FACTOR-ACTIVITY ANALYSIS

  Throughout the years, the notion of business development has been utilized in different dimensions. This study re-evaluates the concept via the perspective of strategic management. A synopsis of the correlation between developmental trajectory and strategic organizational change is presented. The focus is on developmental initiatives that ... Throughout the years, the notion of business development has been utilized in different dimensions. This study re-evaluates the concept via the perspective of strategic management. A synopsis of the correlation between developmental trajectory and strategic organizational change is presented. The focus is on developmental initiatives that substantially impact firm success. As known, developments are influenced by different envirnomental factors. The article examines the correlation between chosen prerequisites and particular actions inherent to business development. The objective is to ascertain the existence of relationships and evaluate their strength and importance through the examination of statistical hypotheses. This will establish improved prerequisites for formulating a robust corporate development strategy. The generalizations and conclusions are based on data and information gathered via a survey in the Emirate of Dubai, United Arab Emirates. The territorial concentration of the study is due to its compactness, development potential and stated local research interest.