Business Management

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  THE POSITIVE IMPACTS OF GREEN TOURISM ON LOCAL COMMUNITIES IN TRA VINH PROVINCE OF VIETNAM

  This study aims to find out how green tourism positively impacts the local community in Tra Vinh province of Vietnam. The paper uses the questionnaire method to survey the awareness of the local community in Tra Vinh province about the benefits of green tourism, along with statistical and analytical methods to clearly identify the level of impact ... This study aims to find out how green tourism positively impacts the local community in Tra Vinh province of Vietnam. The paper uses the questionnaire method to survey the awareness of the local community in Tra Vinh province about the benefits of green tourism, along with statistical and analytical methods to clearly identify the level of impact on tourism. The green calendar brings the community together here. The results show that from a resource and cultural advantages perspective, green tourism has positively impacted the community's environment, socio-culture and economy, but most notably the overall awareness of local green tourism. This study shows that the local community values the environmental, cultural and heritage conservation more than the economic benefits reaped, in promoting and maintaining green tourism activities in the local areas.

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  FINANCIAL EFFICIENCY OF THE BULGARIAN GENERAL INSURANCE COMPANIES IN THE CONTEXT OF FINANCIAL CONTROLLING

  The purpose of the article is to examine the economic efficiency of the leading insurance companies (according to the "gross premium income" criterion) from the "General Insurance" branch. The research methodology is based on leading indicators for assessing the economic efficiency of the insurance company - "operating profit margin" and "return ... The purpose of the article is to examine the economic efficiency of the leading insurance companies (according to the "gross premium income" criterion) from the "General Insurance" branch. The research methodology is based on leading indicators for assessing the economic efficiency of the insurance company - "operating profit margin" and "return on equity". Economic efficiency indicators are also presented in the form of an index. The main results of the article are presented in figures, with an analysis of the economic efficiency of the leading insurance companies from the "General Insurance" branch. Analysis of the data shows that the leading insurance companies are performing oppositely to the General Insurance sector averages.

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  IMPACT OF BUSINESS INTELLIGENCE ON THE ECONOMIC GROWTH OF SMALL AND MEDIUM-SIZED ENTERPRISES (SMES): EVIDENCE FROM THE LIMA PLAZA CASE

  In a context where digital transformation is a strategic challenge for the sustainability of small and medium-sized enterprises (SMEs), business intelligence (BI) emerges as a key factor in improving decision-making and fostering competitive advantages. This study analyzed the relationship between the implementation of BI solutions and business ... In a context where digital transformation is a strategic challenge for the sustainability of small and medium-sized enterprises (SMEs), business intelligence (BI) emerges as a key factor in improving decision-making and fostering competitive advantages. This study analyzed the relationship between the implementation of BI solutions and business growth in 525 SMEs located in Lima, Peru. A quantitative, applied, and experimental methodology was used with descriptive and inferential analysis (Spearman Rho and Wilcoxon tests). The results reveal a strong positive correlation (Rho = 0.775, p < 0.01) between BI adoption and SME growth. Limitations include the geographic concentration of the sample, which may affect generalizations to other areas of the country. Nevertheless, the findings contribute to the literature by offering empirical evidence of the real-world effects of BI tools in emerging business environments and suggest that digital capabilities should be promoted in micro and small enterprises. Future research is encouraged to expand the scope to other economic sectors and regions.