Business Management

More titles

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  CUSTOMER RELATIONSHIP MANAGEMENT – A STRATEGY FOR COMPANIES TO ESTABLISH A COMPETITIVE ADVANTAGE

  Customer relationship marketing is complemented by the strategic vision of business development – customer management - which includes the following: customer analysis, customer contributions, life cycle, etc. The two visions - CRM and customer management - are essential for the development and higher competitiveness of companies. These ... Customer relationship marketing is complemented by the strategic vision of business development – customer management - which includes the following: customer analysis, customer contributions, life cycle, etc. The two visions - CRM and customer management - are essential for the development and higher competitiveness of companies. These processes tend to accelerate and intensify. They result from imposing a new consumer culture, which encompasses customers from both developed and developing markets who possess a creative approach to thinking, dynamics as a style of behaviour, and “global” citizenship as a social characteristic. Marketing specialists must have a unique ability to engage with the modern customer and must be able to give their companies direction and focus in order to achieve effective results that will ensure their image and success.

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  SPECIFIC ASPECTS OF MANAGING AN ORGANIC CROP FARM

  The evolution in the development of agricultural technologies has facilitated the spread of organic farming throughout the world. Managerial decisions related to the application of environmental methods of production in Bulgaria provide an opportunity for the realisation of ecological activities by agricultural crop farms. This lays the ... The evolution in the development of agricultural technologies has facilitated the spread of organic farming throughout the world. Managerial decisions related to the application of environmental methods of production in Bulgaria provide an opportunity for the realisation of ecological activities by agricultural crop farms. This lays the foundation for the efficient management of the environmental components of innovative organic crop farms, as well as the provision of opportunities for their optimal operation. The choice of appropriate managerial practices in the development of the crop farming sector in the organic farming industry is based on compliance with particular principles and approaches.

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  CONCEPTUAL FOUNDATIONS OF EFFICIENCY IN PUBLIC PENSIONS

  This article examines the efficiency of public pensions. The need for an efficiently functioning pension system is highlighted based on the theoretical foundations of pension social security concepts such as: ‘welfare for the elderly’, ‘retirement insurance’ a factor for increasing the ‘productivity of labour’, a form of ‘return on human capital ... This article examines the efficiency of public pensions. The need for an efficiently functioning pension system is highlighted based on the theoretical foundations of pension social security concepts such as: ‘welfare for the elderly’, ‘retirement insurance’ a factor for increasing the ‘productivity of labour’, a form of ‘return on human capital investment’, a solution to the ‘prodigal father’ problem and ‘longevity insurance’.