Business Management

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  A SITUATIONAL APPROACH TO PROJECT TEAM MANAGEMENT – ITS NECESSITY AND RELATED PRACTICAL AND APPLIED ASPECTS

  Nearly all research work on the personality traits and the management style of a project manager is universal in its nature and postulates conclusions and generalisations that are not adapted to the particular situation in which a project is being implemented. The aim of this paper is to suggest that project team management requires a situational ... Nearly all research work on the personality traits and the management style of a project manager is universal in its nature and postulates conclusions and generalisations that are not adapted to the particular situation in which a project is being implemented. The aim of this paper is to suggest that project team management requires a situational approach that is consistent with the type of project executed. To this purpose, some key professional and personality traits of project managers are examined and several typologies are presented: 1) a typology of project managers – explorers, coordinators, drivers, and administrators; 2) team leadership models– hierarchical, team leader, team coordinator, shared leadership, and self-managed teams; 3) a typology of projects – 13 types of projects grouped in four categories. The paper also presents some options for choosing a project manager and a management model which are consistent with the specific nature of a project, including the stage of its life cycle.

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  THE GLOBAL FINANCIAL CRISIS IN EUROPE: TRANSMISSION, EVOLUTION AND IMPACT ON THE BANKING SECTOR

  The global financial crisis of 2007, in its nature and depth, is one of the most serious challenges to the contemporary economy in the last century after the Great Depression of 1929. The fact that seven years after the occurrence of the first interference the economy has not fully recovered, is evidence of its extraordinary strength and negative ... The global financial crisis of 2007, in its nature and depth, is one of the most serious challenges to the contemporary economy in the last century after the Great Depression of 1929. The fact that seven years after the occurrence of the first interference the economy has not fully recovered, is evidence of its extraordinary strength and negative influence. All this suggests increased research interest in the analysis and evaluation of its occurrence, development and impact on different sectors of the economy. In this paper, the main transmission channels of financial problems in European economies and different stages of development of the crisis in the European Union are examined. Together with this, the measures taken by the European and national authorities and governments are analysed. Particular attention is paid to the impact of the global financial crisis on the European banking sector measured by a set of key indicators.

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  A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS

  The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist products/brands – tourist products/brands marketing”. Consequently, we have presented certain models of a creative process, ... The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist products/brands – tourist products/brands marketing”. Consequently, we have presented certain models of a creative process, namely the tourist product’s superstructure, structure, infrastructure and infostructure. They are regarded as objects of creative ideas, insights and visual models of tourist products. Special attention is also paid to the integration of tourist products in so called integrats. The creative marketing process of original tourist products is also structured. Attention is also paid to possible approaches for integral usage of the Danube river tourist potential. Concrete tourist products/brands which could increase the attractiveness of the region are presented. One of them is the Bulgarian Danubian coast.