MANAGEMENT practice THE IMPACT OF PRODUCT QUALITY ON GREEN TECHNOLOGY PRODUCT CONSUMPTION BEHAVIOUR IN AN EMERGING MARKET: EVIDENCE FROM URBAN CONSUMERS IN VIETNAM Tran Thi Hoa, Nguyen Van Hiep, Nguyen Hai Anh, Nguyen Thi Nga / 5 THE EFFECTS OF AI-WASHING ON CONSUMER’S TRUST, ETHICS AND PURCHASE INTENTION Shovan Nasim Haider, Miloslava Chovancova / 24 DIGITAL CAPACITY, RULE OF LAW, AND REGULATORY QUALITY AS DETERMINANTS OF GOVERNMENT EFFECTIVENESS: A POOLED OLS INTERACTION MODEL FOR EU MEMBER STATES Pavel Ivanov, Borislav Borissov / 49 LIQUIDITY ANALYSIS OF NON-MANUFACTURING ENTERPRISES Krasimir Kulchev / 67 IS SUSTAINABLE TOURISM VALID FOR THE BALKAN COUNTRIES? EVIDENCE FROM THE ENVIRONMENTAL KUZNETS CURVE HYPOTHESIS Ayberk Seker, Mahmut Kadir Isguven,Taner Ismailov / 82 CONTESTS OF HUMAN RESOURCE MANAGEMENT AND PUBLIC ORGANIZATIONS: THE IMPACT OF ECONOMIC, POLITICAL AND ORGANIZATIONAL FACTORS Arsim Gjinovci, Dren Gjinovci / 114
Green technology products have increasingly attracted attention due to growing environmental concerns and the transition toward sustainable consumption. However, consumer adoption of green technology products in emerging markets remains inconsistent, particularly in an ...
As artificial intelligence becomes a dominant signifier of innovation in marketing, the practice of AI washing as the strategic exaggeration or fabrication of AI capabilities in marketing communications has emerged as a critical ethical concern. This article reports ...
: Government effectiveness, as a measurable institutional outcome, has been extensively studied, assessed and discussed in the academic literature. Building on the theories of moderation and institutional complementarity, this study argues that digital capacity, the ...
Economic analysis is a basic tool of business management, financial analysis being one of its structural parts. When assessing the financial condition of business organizations, liquidity analysis indicators are important. They are also widely used in discriminating ...
The transition toward sustainable tourism has become increasingly important for the Balkan countries, where tourism represents a significant source of economic activity but also generates growing environmental pressures. This study examines the environmental ...
Public organizations face a number of economic and non-economic challenges that directly affect the performance and development of human resources. These challenges include excessive bureaucracy, political influence in the selection of managers, high unemployment, lack ...
Business Management is a journal that specializes in management, which is indexed in Scopus since April 2022, published by the D. A. Tsenov Academy of Economics, Svishtov, Bulgaria.
The journal has been published since 1991. Its online version has been available since 2012. The journal is a platform where authors can present their research articles on current issues related to the Bulgarian and global economy. The published materials reflect the state and development of the theory and
Aims
The journal offers authors the opportunity to share different views and ideas within the sphere of economic practice. It presents research findings, raises questions and attempts to find effective management solutions. We publish articles written not only by well–known and respected researches, but also by young scientists.
Scope
Address: Svishtov, 2 Em. Chakarov Str.
E-mail: zh.tananeeva@uni-svishtov.bg
Technical Secretary:
Zhivka Tananeeva
Phones:(++359)631-66-364
Prof. Krasimir Shishmanov, PhD - Editor in Chief
Assoc. Prof. Marin Marinov, PhD - Co-Editor in Chief
Prof. Mariana Petrova, PhD - Managing Editor
Assoc. Prof. Taner Ismailov, PhD
Assoc. Prof. Ivan Marchevski, PhD
Assoc. Prof. Irena Emilova, PhD
Assoc. Prof. Simeonka Petrova, PhD
Assoc. Prof. Aleksandar Ganchev, PhD
