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Galina Chipriyanova, Mihail Chipriyanov
BUSINESS INTELLIGENCE COMPETENCE
AND ENTERPRISE RESOURCE PLANNING (ERP) SYSTEMS TOOLS
Abstract:
The study focuses on current aspects of implementing contemporary digital tools for solving planned tasks and achieving goals. The potential of integrated enterprise resource planning (ERP) systems is analysed, as well as the competence needed to work with them. Special attention is paid to the so-called Business Intelligence (BI) competence. The concluding part of the article assesses the potential of specific BI tools for solving various management tasks and successful realization of strategic goals
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Lulzim Rashiti, Art Shala, Xhevat Sopi
DIGITAL MARKETING IN RETAIL BANKING – ANALYSIS OF MANAGERS’ ATTITUDES
Abstract:
This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers of marketing departments. Descriptive statistical methods were used to analyse the research data and to describe the attitudes of the managers regarding the purpose of the paper. Firstly, there is a positive correlation between a positive attitude towards digital retail banking services and motivation for their current use in Serbia. Most respondents (75.9%) believe that digital sales channels will replace traditional bank branches in the foreseeable future. This reflects a general acceptance and recognition of the role of digitalization in the banking sector. In this regard, 24.2% believe that digital transformation is critical for driving business performance and increasing market share. This research contributes to the growing body of knowledge on digital transformation in the banking sector and provides valuable insights for banks in Serbia and beyond.
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Mykhaylo Oryekhov, Dariia Zelinska, Vladyslav Hirdvainis, Victoria Yatsenko, Valerii Mytsenko
MANAGING THE INTELLECTUAL POTENTIAL
OF GLOBAL VALUE CHAINS IN THE CONTEXT
OF DIGITALIZATION CHALLENGES
Abstract:
This article delves into the interrelationship among contemporary economic phenomena, namely global value chains, digitalization, and the management of intellectual potential. The paper scrutinizes and underscores the antecedents that led to the inception of the global value chains concept, and delineates an evolutionary diagram of this notion.
The aim of this paper is to examine the importance of global value chain challenges and their impact in the digitalization context. To achieve this goal, the Delphi method of collective examination is used in order to conduct a large-scale survey with the involvement of economists working in the global value chains field. The results of the study show that the factor “Lack of skills in the use of digital technologies” is the most influential, and the factor “Corporate culture” is the least influential. A statistical survey was carried out, involving a sample of sixty respondents who are experts in the field. Subsequently, a number of challenges were ranked based on the scores obtained through the Delphi collective examination methodology. The research confirms the pronounced significance of macro groups encompassing challenges to cyber security and the degree of digitalization among the company’s personnel.
The novelty of this research lies in the proposed classification of the challenges of the global value chains in the digitalization context and conclusions obtained thanks to the collective expertise regarding the significance of the classified factors.
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Angel Stoykov
THE INFLUENCE OF SOCIAL MEDIA
ON ADVERTISING TOURISM SERVICES
(IN THE EXAMPLE OF BULGARIA)
Abstract:
This article aims to provide an in-depth review of current literature related to the rapid and inevitable spread of social networks as a source of information influencing consumer opinion. To achieve this, it looks at how internet platforms are becoming an invariable part of the user's daily life. The main trends showing the place and role of social networks such as advertising tools in the tourism industry are revealed. It also examines their impact on the end user, tourist preferences, how they change and comply with new understandings. Two hypotheses are put forward for proof. In the course of the research, the following scientific methods were used: analysis, synthesis, graphical and systems approach.
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Orekhov Mykhailo
THE ESSENCE OF THE DIGITALIZATION PROCESS AS A NEW GLOBAL INFORMATIZATION STAGE
Abstract:
The article describes the essence of the term "digitalization" and shows the nature of this process. The impact on people's lives and globalization itself have been determined as a result of the conducted study. Particular attention has been drawn to digital transformation, its use in the business context and its impact on such organizations as government, government agencies and other institutions involved in addressing social and global issues such as pollution and aging, using one or more existing and new technologies.
