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Nikola Yankov
25 YEARS OF STUDYING THE PROBLEMS OF BUSINESS AND ITS MANAGEMENT
( 25TH ANNIVERSARY OF THE “BUSINESS MANAGEMENT” JOURNAL)
Abstract:
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Nikola Yankov
THE AREAL AS A TOOL FOR LOCAL
BUSINESS DEVELOPMENT AND PROSUMING
(A vision)
Abstract:
Strategic turns in regional development are a serious challenge. They lead to actions related to the rationalisation of the management of administrative units and territorial systems, to their linking in order to seek synergistic effects. The article deals with a problem related to the creation of associations of municipalities, here conventionally called areals. This idea develops in the direction of their aggregation, conforming to, and responding to the megatrend of local prosuming. Emphasis is placed on the configuration and role of the areal. Strategic issues that accompany the formation of areals are formulated including models that can become the basis for visioning, strategizing and planning. On this basis, an integral model (vision) for the formation of a specific areal in the Southernmost Danube Arc, called Svibenik (Svishtov - Belene - Nikopol) is launched. The intention is also to combine in one the theory with the design of a real areal structure.
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Nikola Yankov
A VISION ABOUT THE CORRELATION RECONTINENTALISATION-INTEGRAL CONNECTIVITY OF THE EUROPEAN UNION
Abstract:
The article discusses the manner in which tracing, designing and implementing trans-continental meridian transport corridors and axes could facilitate the development of peripheral and marginalized EU regions. We do so after relating the issue of integral connectivity to the framework of a process referred to as re-continentalisation (or, sub-recontintalisation with reference to the European Union).
It presents a vision about better transport connectivity between countries in the eastern part of the EU, and between Bulgaria and Romania in particular. The article states that after their meaningful integration, the specific transport corridors, axes, sub-axes and connectors become an essential tool for the joint (economic, social and environmental) development of some less-developed regions in those countries.
It also identifies specific tools for the conceptualization and development of the EU Road Transport Grid, as well as some ideas and visual models about trans-national meridian transport corridors.
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Nikola Yankov
A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS
Abstract:
The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products.
Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist products/brands – tourist products/brands marketing”.
Consequently, we have presented certain models of a creative process, namely the tourist product’s superstructure, structure, infrastructure and infostructure. They are regarded as objects of creative ideas, insights and visual models of tourist products. Special attention is also paid to the integration of tourist products in so called integrats. The creative marketing process of original tourist products is also structured.
Attention is also paid to possible approaches for integral usage of the Danube river tourist potential. Concrete tourist products/brands which could increase the attractiveness of the region are presented. One of them is the Bulgarian Danubian coast.
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Nikola Yankov
A HOLISTIC APPROACH TO REGIONAL BUSINESS DEVELOPMENT
Abstract:
The article is outlining the problems and the need for alternative (also called diagonal) approach in the development process of the regions and in particular în their business spheres. In this regard the first part clarifies the object of study - the region and its business sphere.
The next part is looking for an answer to the questions: how the regions can be transformed into business networks and how to become pillars of their overall (holistic) development; how in the process of their modernization to be used the achievements of megatehnologic revolution of the XXI century?
Afterwards certain models for organizing initiatives for regional /local business changes are presented.
