Business Management

Zoya Ivanova
CHARACTERISTICS OF THE MARKET BEHAVIOUR OF BULGARIAN INDUSTRIAL ENTERPRISES
JEL: L11, L14, L21, L22, L24

Keywords: market behaviour, industrial enterprise, relationships with consumers, differentiation strategy, specialized markets

Abstract: Due to the complex and dynamic situation in commodities markets, Bulgarian industrial enterprises need to apply more flexible and efficient approaches in order to adapt promptly to contemporary challenges. Industrial enterprises seek to demonstrate behaviour which will enable them to maintain and expand their market positions, respond adequately to changes in consumer demand and react to increasing competition. The aim of this article is to examine the market behaviour of Bulgarian industrial enterprises on the basis of theoretical and empirical research and to summarise some of the specific features of this market behaviour.
Violeta Kraeva
APPLYING MOBILE TECHNOLOGIES IN BUSINESS
JEL: L22, L81, L86, M15

Keywords: mobile technologies, mobile business, mobile services.

Abstract: Mobile technologies have entered modern business faster and more extensively, as a result of which it becomes more flexible, dynamic, communicative and effective. This article outlines the prerequisites, capacity and forms of application of mobile technologies in business. It presents the most popular mobile services, which facilitate the constant contact with suppliers, customers, contractors and the personnel of companies. It also delineates the trends and perspectives of the devel�opment of mobile business.

Business Management

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