Business Management

ISSN: 0861-6604-Print Edition
ISSN: 2534-8396-Electronic Edition

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  • Zoya Ivanova
    CHARACTERISTICS OF THE MARKET BEHAVIOUR OF BULGARIAN INDUSTRIAL ENTERPRISES
    JEL: L11, L14, L21, L22, L24
    Keywords: market behaviour, industrial enterprise, relationships with consumers, differentiation strategy, specialized markets
    Abstract: Due to the complex and dynamic situation in commodities markets, Bulgarian industrial enterprises need to apply more flexible and efficient approaches in order to adapt promptly to contemporary challenges. Industrial enterprises seek to demonstrate behaviour which will enable them to maintain and expand their market positions, respond adequately to changes in consumer demand and react to increasing competition. The aim of this article is to examine the market behaviour of Bulgarian industrial enterprises on the basis of theoretical and empirical research and to summarise some of the specific features of this market behaviour.
  • Galina Georgieva
    FINANCIAL AND ECONOMIC ASPECTS OF DEVELOPMENT OF THE TRADE, REPAIR OF MOTOR VEHICLES AND MOTORCYCLES SECTOR IN BULGARIA
    JEL: G30, L11, L25, M51.
    Keywords: production and trade in auto parts, car repair, centers of automotive industry in Bulgaria, auto parts manufacturers in Bulgaria.
    Abstract: The paper analyzes the development of key financial measures in the Trade; repair of motor vehicles and motorcycles industry in Bulgaria. The study refers to data for the 2009-2019 period, retrieved from an official source – the NSI. The analysis of one of the key economic sectors in Bulgaria – Trade, repair of motor vehicles and motorcycles, and the measures studied from a financial and economic point of view, in particular, leads to the conclusion that it is highly dependent on everything that happens in the country in economic and social terms. In structural terms, the study consists of two main parts, covering the characteristics and trends in the Trade, repair of motor vehicles and motorcycles” industry in Bulgaria for the 2009-2019 period. The positive and negative factors affecting the sector are drawn as a result.

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  • Editor in chief: Prof. Mariyana Bozhinova, PhD
  • Co-editor in chief: Prof. Krasimir Shishmanov, Ph.D.