FACTORS INFLUENCING RESTAURANT SELECTION IN THE COVID-19 ERA: A STUDY OF CONSUMER PREFERENCES IN INDIA

Authors

Keywords
COVID-19, restaurant, restaurant selection factors

Abstract
COVID-19 struck the humanity at the end of 2019 and since then it has been ravaging the mankind. Since then the economies have been badly affected; businesses have shut down and the restaurant businesses are no exception to it. Now, when the vaccination programs are being carried out by the governments all around the world, including India, and restrictions are going away, the customers will be coming out to the restaurants. This paper intends to study what are the factors which will make the Indian customers choose a restaurant and to find out if there have been effects of the pandemic on the criteria of restaurant selection. To find the answers to these, a questionnaire with ten various factors was designed and circulated by using Google Form. The data thus collected was analyzed by applying one sample t-test and Gap analysis. The hypothesis was tested and it was found that the pandemic had an impact on the restaurant selection criterion. ‘Personal hygiene of the staff’, ‘quality of food ingredients’ and ‘taste of food’ are the most important factors for customers in deciding to choose a restaurant and ‘location’ with no impact on restaurant selection.

JEL: D12, Z32, M39
Pages: 15

To view the full text of the article click on the relevant button below.

More titles

  • THE ROLE OF CORPORATE TAX, EARNINGS AND DEBT IN DETERMINING DIVIDEND POLICY OF FIRMS

    Dividend policy is a critical component of corporate finance strategy, which, when properly implemented, will allow firms to grow. In general, equity holders or corporate fund providers expect a favourable dividend policy as a motivation and reward for their investment in a company. Despite this golden expectation, there are still certain factors ...

  • INTEGRATING CRISIS MANAGEMENT MECHANISMS IN EUROPEAN COHESION POLICY

    The series of challenges facing modern society posed by the consequences of the global economic crisis, the debt crisis in Europe, the Covid-19 pandemic, the war in Ukraine, etc. inevitably determine the relevance of research in the field of crises and the mechanisms for dealing with them. The aim of this publication is to examine the ...

  • INNOVATIVE MARKETING TECHNOLOGIES IN THE DEVELOPMENT OF THE TOURISM SPECIALIZED TYPES

    New tools and innovative marketing technologies are emerging in the process of globalization and digitalization of society. The aim of this paper is to review and evaluate the prospects of Internet technologies as tools for analyzing consumers of the tourism market and segmentation of destinations according to specialized types of tourism. The ...