Business Management

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  ADVANTAGES AND ETHICAL CONSIDERATIONS OF INDUSTRIAL IOT ARTIFICIAL INTELLIGENCE SOLUTIONS USAGE

  The objective of this paper is to research the synergistic interaction between Industrial Internet of Things (IIoT) and the application of Artificial Intelligence (AI) in IIoT ecosystems (AIoT). For achieving this purpose, a method of integrative study of leading scientific publications on the topics ‘Industrial Internet of Things’ and ‘Artificial ... The objective of this paper is to research the synergistic interaction between Industrial Internet of Things (IIoT) and the application of Artificial Intelligence (AI) in IIoT ecosystems (AIoT). For achieving this purpose, a method of integrative study of leading scientific publications on the topics ‘Industrial Internet of Things’ and ‘Artificial Internet of Things’ and the PRIZMA flow chart for filtering the list of found documents are applied. The inability of full coverage of the AIoT topic in one article has necessitated the usage of an approach for its content analysis in several thematic groups. The IIoT and AIoT concepts has been explored by various theoretical and practical aspects in many scientific papers published mainly over the past five years, but continues to arouse the interest of researchers. The novelty of the manuscript could be viewed in the attempts of systematizing the key characteristics, advantages, and risks in the practical use of these technologies in the form of smart manufacturing machines, robotic devices, autonomous vehicles, and software for predictive maintenance, and in outlining the possibility for green and sustainable AIoT platforms creation. It is concluded that a key requirement for the implementation of AIoT solutions is the consideration of the various threats and ethical aspects of their design, which contributes to the correct definition of the ‘social value’ of such business initiatives.

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  DRIVING PROFITABILITY THROUGH SOCIAL RESPONSIBILITY: UNVEILING THE SUCCESS STORY OF AUTOMOTIVE PLANT STELLANTIS SLOVAKIA

  This study examines the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) in Slovakia's unique context of the Stellantis automobile plant. Driven by the growing focus on mitigating business impacts and delivering value to stakeholders, the research explores CSR as a strategic tool to enhance ... This study examines the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) in Slovakia's unique context of the Stellantis automobile plant. Driven by the growing focus on mitigating business impacts and delivering value to stakeholders, the research explores CSR as a strategic tool to enhance competitiveness. The analysis utilises Stellantis Slovakia's financial reports from 2017 to 2021, incorporating horizontal and vertical analysis of assets. A questionnaire has also been administered to gauge employee perception of the company's CSR initiatives. The survey findings reveal a positive correlation between stakeholder engagement and CSR. Stellantis Slovakia's car plant showcases a commendable CSR commitment, with the potential to set more precise, measurable objectives to drive sustainability efforts. The company's robust financial performance, characterised by significant net profit growth, is in line with industry trends, suggesting that CSR-oriented firms enjoy enhanced CFP. The survey underscores the highly positive employee perception of CSR, related to moral commitment, thereby supporting previous research on CSR-driven employee engagement and productivity. This study deepens our understanding of CSR's impact on financial performance, offering practical recommendations for Stellantis Slovakia. Integrating CSR can improve the company's image, enhance employee motivation, reduce costs and drive revenue growth, thereby highlighting the strategic value of socially responsible practices and encouraging optimism about the potential benefits of these practices.

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  THE IMPACT OF REVIEW AND RATING ON CUSTOMER EXPERIENCE IN ELECTRONIC MARKETPLACES

  With the proliferation of e-commerce, online marketplaces have become a dominant platform for consumer purchases. However, the factors driving positive customer experiences in these digital environments remain underexplored. This quantitative study investigates how online reviews and ratings influence customer experience in e-marketplaces. A ... With the proliferation of e-commerce, online marketplaces have become a dominant platform for consumer purchases. However, the factors driving positive customer experiences in these digital environments remain underexplored. This quantitative study investigates how online reviews and ratings influence customer experience in e-marketplaces. A survey was administered to 389 consumers who had made purchases on e-marketplaces in the past six months. Grounded in literature on online consumer behavior, the survey measured relationships between review quantity, review consistency, reviewer expertise, product/service ratings, and customer experience. The results reveal significantly positive impacts of review quantity, consistency, expertise, and ratings on customer experience. As consumers increasingly rely on peer-generated content for purchase decisions, these findings highlight the need for e-marketplace operators to optimize review and rating systems. By empirically demonstrating how online reviews shape the customer experience, this research provides timely insights for platforms, marketers, and policymakers aiming to improve customer satisfaction and loyalty in digital marketplaces. The study contributes to advancing academic understanding of how user-generated content and marketplace design elements interact to drive positive consumer outcomes.