Business Management

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  ETHICAL CONSIDERATIONS AND SOCIETAL IMPACTS OF AI ADOPTION IN SMEs WITHIN EMERGING MARKETS

  This paper examines the ethical considerations and societal implications of AI adoption by small and medium enterprises (SMEs) in emerging markets. Drawing on Stakeholder Theory, Diffusion of Innovation, and the Technology-Organization-Environment framework, it proposes a comprehensive conceptual model that places ethical principles, fairness, ... This paper examines the ethical considerations and societal implications of AI adoption by small and medium enterprises (SMEs) in emerging markets. Drawing on Stakeholder Theory, Diffusion of Innovation, and the Technology-Organization-Environment framework, it proposes a comprehensive conceptual model that places ethical principles, fairness, accountability, and inclusivity at its core. The discussion highlights the complex interplay of technological, organizational and societal dimensions, illustrating how AI can enhance competitiveness while potentially exacerbating inequalities and raising privacy, bias and transparency concerns. By integrating ethical and societal factors into a single framework, this study addresses a critical gap in current research, offering guidance for SME leaders, policymakers and researchers. The propositions suggest that ethical leadership fosters stakeholder trust, and that inclusive policies are essential to prevent AI-driven inequalities. This framework can serve as a roadmap for responsible AI adoption, informing capacity-building initiatives, regulatory guidance and future empirical studies. Ultimately, the paper invites further research to validate and refine its concepts and to explore cross-industry and cross-regional variations, ensuring that AI’s benefits are realized while mitigating its ethical and societal risks.

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  COMMERCIAL SECRET MANAGEMENT IN TERMS OF SHADOW DIGITAL ECONOMY

  The article explores trade secret protection management in the context of the shadow digital economy (SDE). The study aims to identify threats to trade secrets associated with SDE and propose effective protection methods. It emphasizes that the economic value of trade secrets lies in their confidentiality, making them vulnerable to data leaks, ... The article explores trade secret protection management in the context of the shadow digital economy (SDE). The study aims to identify threats to trade secrets associated with SDE and propose effective protection methods. It emphasizes that the economic value of trade secrets lies in their confidentiality, making them vulnerable to data leaks, cyberattacks, and other risks, particularly in the digital environment. The authors examine the nature of trade secret in terms of SDE spread. The paper presents methods of trade secret protection, including documentary, economic-organizational, and information-analytical types. Special attention is paid to the combined use of patent protection and encryption techniques. The study concludes with key findings, highlighting the need for enhanced cybersecurity, international cooperation to combat cyber espionage, and improved organizational measures. This work significantly contributes to the understanding of commercial secret management and offers valuable recommendations for businesses operating in the digital economy.

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  RESEARCH OF SOME FACTORS AFFECTING DISCRIMINATION IN THE ORGANIZATION AND ITS IMPACT ON CONFLICT SITUATIONS

  The study of discrimination in organizations remains significant. Discrimination leads to various processes linked to conflict situations. In many instances, discrimination stems from the leader's management style. It is also important to consider that any form of discrimination in an organization that causes conflict situations affects the ... The study of discrimination in organizations remains significant. Discrimination leads to various processes linked to conflict situations. In many instances, discrimination stems from the leader's management style. It is also important to consider that any form of discrimination in an organization that causes conflict situations affects the psycho-emotional state of employees, negatively affects their health and personal lives, and ultimately disrupts the work-life balance. The mentioned condition directly affects employee performance. We identified the factors that created significant problems in the relationship between leaders and followers in Georgian organizations. The study was conducted in the Ministry of Economy and its subordinate structural units. Data were collected through an anonymous questionnaire. The developed questionnaire included 64 questions. 720 respondents participated in the survey. Hypotheses were developed and tested using the SPSS statistical package during the research process. Based on the data analysis, important recommendations were developed.