TRANSFORMATION OF THE DISTRIBUTION FIELD UNDER THE DIGITALIZATION PROCESS

Authors

Keywords
digital distribution, Full Packaged Product, Original Equipment Manufacturer, GenuineKit, Hypertext Transfer Protocol, freeware, shareware, digital transformation.

Abstract
The article analyzes the concept of distribution. The main objects of the distribution system - the manufacturer, the wholesale reseller, the retail reseller and the user - are identified and characterized. The article highlights the benefits of digital distribution over traditional distribution. The article analyzes the features of digital distribution in the areas of books, music, software and computer games. The article examines the genesis, evolution, and perspective of digital distribution.

JEL: O31, F29.
Pages: 15

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