CHALLENGES FACING RETAILERS ASSORTMENT SUPPLY IN THE OMNICHANNEL AGE

Authors

Keywords
retailers, omnichannel assortment supply, omnichannel.

Abstract
Th following article presents the results of a study aimed at making a theoretical and empirical interpretation of retailers assortment supply in omnichannel environment. On this basis, the most prominent challenges and issues are brought to the fore by applying a combination of a review of specialized economic theory and by giving examples from real retail practice. Specific theoretical, conceptual and practical tasks of the study are set. For the analysis of the collected theoretical and empirical data the scientific methods of the factor analysis and synthesis, comparison, generalization, and illustration are applied. The research results are systematized in formulated conclusions and are related to estimating the omnichannel impact on the retailers assortment supply.

JEL: F14, F15, M21, P45, P52.
Pages: 16

To view the full text of the article click on the relevant button below.

More titles

  • STRATEGIC MARKETING RELATIONS IN THE BEEKEEPING SECTOR IN RUSE DISTRICT

    Farms are facing a marketing problem (difficult realization and low competitiveness), which requires strategic relationship marketing at sectoral (beekeeping, etc.) and regional level - Ruse district, etc. The aim is to study the role and importance of vertical relationships for developing the beekeeping sector in Ruse district. The grounds for ...

  • SUSTAINABLE DEVELOPMENT AND SOCIAL AND ECONOMIC COHESION IN THE 21st CENTURY: TRENDS AND CHALLENGES

    -...

  • POSSIBLE SCENARIOS FOR DEVELOPING EU TRADE RELATIONS WITH RUSSIA

    The study presents general scenarios for the future development of EU trade relations with Russia, which are conditionally marked as stagnation, optimistic and pessimistic. The dynamics of the sanctions regime is used as a key indicator for distinguishing these scenarios. We associate the first scenario, called stagnation, with the ...