Business Management

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  A CREATIVE APPROACH TO CONCEPTUALIZING AND INTEGRATING TOURIST PRODUCTS/BRANDS

  The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist products/brands – tourist products/brands marketing”. Consequently, we have presented certain models of a creative process, ... The scope of this paper is to approach creativity in conceptualization, designing and marketing of tourist products. Special attention is paid to the relation “Tourist potential of a region – tourist attractors – tourist products/brands – tourist products/brands marketing”. Consequently, we have presented certain models of a creative process, namely the tourist product’s superstructure, structure, infrastructure and infostructure. They are regarded as objects of creative ideas, insights and visual models of tourist products. Special attention is also paid to the integration of tourist products in so called integrats. The creative marketing process of original tourist products is also structured. Attention is also paid to possible approaches for integral usage of the Danube river tourist potential. Concrete tourist products/brands which could increase the attractiveness of the region are presented. One of them is the Bulgarian Danubian coast.

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  A SITUATIONAL APPROACH TO PROJECT TEAM MANAGEMENT – ITS NECESSITY AND RELATED PRACTICAL AND APPLIED ASPECTS

  Nearly all research work on the personality traits and the management style of a project manager is universal in its nature and postulates conclusions and generalisations that are not adapted to the particular situation in which a project is being implemented. The aim of this paper is to suggest that project team management requires a situational ... Nearly all research work on the personality traits and the management style of a project manager is universal in its nature and postulates conclusions and generalisations that are not adapted to the particular situation in which a project is being implemented. The aim of this paper is to suggest that project team management requires a situational approach that is consistent with the type of project executed. To this purpose, some key professional and personality traits of project managers are examined and several typologies are presented: 1) a typology of project managers – explorers, coordinators, drivers, and administrators; 2) team leadership models– hierarchical, team leader, team coordinator, shared leadership, and self-managed teams; 3) a typology of projects – 13 types of projects grouped in four categories. The paper also presents some options for choosing a project manager and a management model which are consistent with the specific nature of a project, including the stage of its life cycle.

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  CO-ACTIVITY THROUGH THE PRISM OF SOCIAL ACTIVITY, BEHAVIOURAL INDEFINITENESS AND MANAGERIAL INSIGHT

  This article looks at the relationship between success, the role of personal and professional quality and the group, on the one hand, and the significance of a co-activity environment on the other. The final result, which in practice is the achieved objective, is heavily dependent on the components of a co-activity system. Furthermore, even if a ... This article looks at the relationship between success, the role of personal and professional quality and the group, on the one hand, and the significance of a co-activity environment on the other. The final result, which in practice is the achieved objective, is heavily dependent on the components of a co-activity system. Furthermore, even if a high grade is awarded for personal and professional qualities and efficient group activity, the end result might deviate from the expected result to a certain extent. The reasons for this are to be found in a co-activity environment. It is a source of social activity because it can provoke actors to act in a variety of ways. Depending on which of its components have been activated, there may be prerequisites for active or passive behavior. The article also discusses the types of behavior which create an atmosphere of indefiniteness and characterise social activity in relation to co-activity environment and as behavioural dependency over time.