Business Management

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  THE POTENTIAL OF SOCIAL MEDIA FOR THE BUSINESS OF COMPANIES

  The popularity of social media is constantly growing. More than 84% of Internet users have accounts on social networks and spend between two and four hours per day on the Internet. Each user has 195 “friends” on average. Spending time in the social media is already activity number one in the Internet, exceeding the popularity of activities such as ... The popularity of social media is constantly growing. More than 84% of Internet users have accounts on social networks and spend between two and four hours per day on the Internet. Each user has 195 “friends” on average. Spending time in the social media is already activity number one in the Internet, exceeding the popularity of activities such as searching for information search and using e-mail. It is expected that Facebook will replace e-mails as the main means of communication. Recently the number of people, who use social networks not only to communicate but also to find information about various goods and services, is steadily increasing. Social networks is gaining increasing popularity as a powerful business tool. The business is taking its first steps in using social media platforms as an effective marketing channel. The first part of the article examines the main reasons, which determine the closer integration between the social media and business processes within companies. These reasons include the use of social tools by the majority of Internet users; the undoubted advantages that social media can provide for businessås; the employees’ passion for social networks; and the need for a clearly developed marketing strategy for using social media. Special attention is paid to the latest data on the use of digital technology in Bulgaria and the reasons, which determine the serious lagging of our country compared to other EU countries in some of the most important aspects. In the second part, the author outlines the main areas in which social media can help the business: marketing; sales; customer service; PR campaigns; personnel recruitment; customer relationships management; brand promotion and increase of brand recognition; training and staff development. An attempt is made to highlight some of the manifestations of social tools in each of the above mentioned areas, based on specific examples.

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  POSSIBILITIES FOR IMPROVING THE ACCOUNTING OF CERTAIN FINANCIAL INCENTIVE SCHEMES FOR BANK STAFF

  Regardless of the increasing role of technology, the main factor of each system are people with their qualities and experience. The fact that nowadays the majority of activities related to collecting, summarising and systematizing of information are carried out by information technologies does not diminish the role of individuals in terms of ... Regardless of the increasing role of technology, the main factor of each system are people with their qualities and experience. The fact that nowadays the majority of activities related to collecting, summarising and systematizing of information are carried out by information technologies does not diminish the role of individuals in terms of analysing the results, decision-making and developing an overall company strategy. To stimulate the creativity of their key employees, companies use different methods of financial incentives. The aim of conducting such policy, on one hand, is to increase employees’ motivation to work and at the same time to encourage their long-term involvement in and commitment to the future of the company. The object of study in this article is the accounting interpretation of some basic approaches (forms) to financial incentives of bank staff.

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  THE ECONOMIC IMPORTANCE OF THE INVESTMENT DECISION OF KOZLODUY NPP TO EXTEND THE SERVICE LIFE OF UNIT FIVE AND UNIT SIX

  In the contemporary dynamically changing macroeconomic and legislative environment, the issue of the efficiency of the investment decision to extend the service life of unit five and unit six of the only enterprise in the Republic of Bulgaria which uses nuclear power in the technological process of generating electricity is of crucial importance. ... In the contemporary dynamically changing macroeconomic and legislative environment, the issue of the efficiency of the investment decision to extend the service life of unit five and unit six of the only enterprise in the Republic of Bulgaria which uses nuclear power in the technological process of generating electricity is of crucial importance. Considering the fact that the materialization of any investment is an essential prerequisite for accomplishing the major objective of a company while ensuring that sources of funding are rationally exploited, the behaviour of Kozloduy NPPP is undoubtedly defined in unison with the imperative regulations of Bulgarian legislation and the priorities of Europe 2020 Strategy which aim at achieving sustainable development by promoting a more resource-efficient, sustainable, and competitive economy.