MANAGEMENT theory PROBABILITY METHODS FOR ASSESSING FINANCIAL RISKS FOR ENTERPRISES Vladimir Gorbunov Dmitry Denisov / 5 COMPANY competitiveness THE INNOVATION RECEPTIVITY OF ENTERPRISES AS THE BASIS OF THEIR ECONOMIC GROWTH AND DEVELOPMENT Prof. Nataliya Golovanova Assoc. Prof. Nataliya Kulikova / 21 MARKETING INFLUENCE OF BRANDS ON PRODUCT SATISFACTION Assist. Prof. Atanaska Reshetkova, PhD / 35 BUSINESS practice ECONOMIC IMPORTANCE OF INSURABLE RISK Professor Hristo Draganov, DSc (Econ.) Dipl. Eng. Georgi Draganov, PhD / 51 INFORMATION technologies BLOCKCHAIN – AN OPPORTUNITY FOR DEVELOPING NEW BUSINESS MODELS Assoc. Prof. Nadezhda Filipova, PhD / 75
The paper reviews methods for risk assessment which could be employed in the financial management of enterprises. The set of methods proposed renders it possible to assess the impact which different risk factors upon the efficiency of implemented projects and the ...
The paper deals with issues related to the innovation receptivity of enterprises which is indicative of their preparedness and ability to introduce innovations and intensify their innovative activity. High innovation receptivity may be interpreted as an indicator of ...
The article reports the results of causal research aiming at studying the influence of brands on the levels of consumer satisfaction with products in the category of fast-moving consumer goods. During the conducted laboratory experiment, two independent groups of ...
The article presents insurable risk as the necessity which determines the decision of signing an insurance contract. It also outlines all relationships between the insurer and the insured which are presented as the driving force behind the motivation for using various ...
Over the last years, the blockchain technology has attracted the attention of both business users and IT specialists. In essence, blockchain or a chain of blocks is a distributed and decentralized database replicated across the multiple nodes of a network. Until ...
Business Management is a journal that specializes in management, published by the D. A. Tsenov Academy of Economics, Svishtov, Bulgaria.
The journal has been published since 1991. Its online version has been available since 2012. The journal is a platform where authors can present their research articles on current issues related to the Bulgarian and global economy. The published materials reflect the state and development of the theory and practice of management, entrepreneurship,
The journal offers authors the opportunity to share different views and ideas within the sphere of economic practice. It presents research findings, raises questions and attempts to find effective management solutions. We publish articles written not only by well–known and respected researches, but also by young scientists.
Адрес: Свищов, ул." Емануил Чакъров" 2
Krasimir Shishmanov – Editor in chief, Tsenov Academy of Economics, Svishtov, Bulgaria
Nikola Yankov – Co-editor in chief, Tsenov Academy of Economics, Svishtov, Bulgaria
Ivan Marchevski – Tsenov Academy of Economics, Svishtov, Bulgaria
Irena Emilova – Tsenov Academy of Economics, Svishtov, Bulgaria
Lyubcho Varamezov – Tsenov Academy of Economics, Svishtov, Bulgaria
Rumen Erusalimov – Tsenov Academy of Economics, Svishtov, Bulgaria
Silviya Kostova – Tsenov Academy of Economics, Svishtov, Bulgaria