MARKETING THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQ Zaki Muhammad Abbas Bhaya Basim Abbas Kraidy Jassmy / 5 COMPANY competitiveness PROBLEMS AND RISKS OF COMMERCIALIZATION OF INNOVATIONS IN THE RUSSIAN ECONOMY Prof. Nataliya Golovanova Anna Bekaeva, PhD / 28 INFORMATION AND COMMUNICATIONS technologies METHODS AND INSTRUMENTS FOR ENHANCING CLOUD COMPUTING SECURITY IN SMALL AND MEDIUM SIZED ENTERPRISES Assist. Prof. Angelin Lalev / 38 BUSINESS practice ANALYSING THE FINANCIAL VARIABLES OF BULGARIAN MUNICIPALITIES FOR THE PURPOSE OF THEIR FINANCIAL RECOVERY Assist. Diyana Ivanova, PhD Assist. Galya Kusheva, PhD / 54 A CONTEMPORARY OVERVIEW OF THE APPLICATION OF COLLABORATIVE CONSUMPTION IN TOURISM Assoc. Prof. Petya Ivanova, PhD / 73
This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of companies. This research seeks to achieve its ...
According to statistical data, modern development of the innovation activity in Russia has positive trends – Russia’s positions in the Global Innovation Index have improved, the relative share of the organisations engaged in innovation has increased and the volume of ...
The article focuses on the problems of information security in the clouds from the point of view of small and medium-sized enterprises (SMEs) and the limitations imposed on them with regard to information technologies. The article discusses organizational and technical ...
Some of the latest supplements to the Public Finance Act deal with the local management of public funds and activities and prescribe a procedure for identifying municipalities in a financial difficulty and adopting measures to overcome it. This paper presents a set of ...
Collaborative consumption is a current global trend which is changing the way in which people use goods and services. This trend also affects the state of the tourism market. With reference to this the article studies the increased use of this business model nowadays ...
Business Management is a journal that specializes in management, published by the D. A. Tsenov Academy of Economics, Svishtov, Bulgaria.
The journal has been published since 1991. Its online version has been available since 2012. The journal is a platform where authors can present their research articles on current issues related to the Bulgarian and global economy. The published materials reflect the state and development of the theory and practice of management, entrepreneurship,
The journal offers authors the opportunity to share different views and ideas within the sphere of economic practice. It presents research findings, raises questions and attempts to find effective management solutions. We publish articles written not only by well–known and respected researches, but also by young scientists.
Krasimir Shishmanov – Editor in chief, Tsenov Academy of Economics, Svishtov, Bulgaria
Nikola Yankov – Co-editor in chief, Tsenov Academy of Economics, Svishtov, Bulgaria
Ivan Marchevski – Tsenov Academy of Economics, Svishtov, Bulgaria
Irena Emilova – Tsenov Academy of Economics, Svishtov, Bulgaria
Lyubcho Varamezov – Tsenov Academy of Economics, Svishtov, Bulgaria
Rumen Erusalimov – Tsenov Academy of Economics, Svishtov, Bulgaria
Silviya Kostova – Tsenov Academy of Economics, Svishtov, Bulgaria