MARKETING THE CONSUMER CHOICE OF TOURISM PRODUCTS – SUSTAINABLE CRITERIA FOR MARKET SEGMENTATION Ivan Marchevski, Krista Neykova / 5 DIGITAL MARKETING IN RETAIL BANKING – ANALYSIS OF MANAGERS’ ATTITUDES Lulzim Rashiti, Art Shala, Xhevat Sopi / 23 HUMAN RESOURCE MARKETING – HOW TO WIN THE WAR FOR TALENTS Milena Angelova / 47 MANAGEMENT practice DEVELOPMENT OF A CUSTOMER SERVICE SYSTEM IN ELECTRONIC COMMERCE Sviatoslav Kniaz, Nelli Heorhiadi, Lesia Kucher, Yuriy Tyrkalo, Anna Bovsunivska / 64 SOFIA CITY TOURIST IMAGE IN SELECTED SOCIAL MEDIA Sonia Mileva-Bojanova / 83 FROM BUSINESS ORGANIZATIONS TO JUDICIAL HIERARCHIES: ERROR CORRECTION LESSONS Alex Atanasov / 98
The purpose of this paper is to empirically identify relevant and sustainable criteria for segmentation of Bulgarian consumers of tourism products in the process of making purchasing decisions. The study draws on original data gathered through an online survey of 898 ...
This study explores the digitalization of the banking sector in Serbia and the attitudes of bank managers towards digital communication channels and the future of the industry. A survey was conducted with 87 bank mangers of marketing departments. Descriptive ...
Human resources marketing is a relatively new branch of economic science, routed at marketing and human resources management and organisational governance domains and building upon their concepts. It has a substantial potential – if applied properly by the ...
Information technologies and systems are developing rapidly. Therefore, there are significant changes in business entities’ interaction. E-business is an effective tool to make settlements with customers, expand markets for goods and services, seek new partners, and ...
The pandemic situation greatly changed the entire tourism sector and influenced the digital search and importance of the tourist destination image and presence in social media. Moreover, the virtual trips, open galleries and museums for virtual tours are expected to ...
In this paper I am trying to answer the question of how analysis of business organizations can be useful in evaluating judicial hierarchy when it comes to error correction. I apply business organizational knowledge to analyse judicial hierarchies by evaluating the ...
Business Management is a journal that specializes in management, which is indexed in Scopus since April 2022, published by the D. A. Tsenov Academy of Economics, Svishtov, Bulgaria.
The journal has been published since 1991. Its online version has been available since 2012. The journal is a platform where authors can present their research articles on current issues related to the Bulgarian and global economy. The published materials reflect the state and development of the theory and
Aims
The journal offers authors the opportunity to share different views and ideas within the sphere of economic practice. It presents research findings, raises questions and attempts to find effective management solutions. We publish articles written not only by well–known and respected researches, but also by young scientists.
Scope
Address: Svishtov, 2 Em. Chakarov Str.
E-mail: zh.tananeeva@uni-svishtov.bg
Technical Secretary:
Zhivka Tananeeva
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Prof. Mariyana Bozhinova, PhD - Editor in Chief
Prof Krasimir Shishmanov, PhD - Co-Editor in Chief
Prof. Mariana Petrova, PhD - Managing Editor
Prof. Borislav Borisov, DSc
Assoc. Prof. Ivan Marchevski, PhD
Assoc. Prof. Irena Emilova, PhD
Assoc. Prof. Simeonka Petrova, PhD
Assoc. Prof. Aleksandar Ganchev, PhD
