Business Management

ISSN: 0861 6604-Print Edition
ISSN: 2534-8396-Electronic Edition

  • Home
  • Issues
  • Authors
  • Reviewers
  • Code of Ethics
  • Search

  • Business Management
  • »
  • Search
Phrase:

  • Aneliya Paneva
    COMPETITIVE ENVIRONMENT OF THE GENERAL INSURANCE MARKET IN THE REPUBLIC OF BULGARIA
    JEL: D4, G22
    Keywords: general insurance market, forms of competition, market concentration
    Abstract: Insurance companies in Bulgaria develop their business in a market economy. Therefore, insurers are constantly striving to achieve competitive advantage. As a result of the competitive struggle between companies in the insurance market, an appropriate range of products is offered at the best possible conditions and consumer prices, and the quality and efficiency of the insurance protection is increased. The present article determines the shape and strength of competition in the general insurance market in Bulgaria for the period 2008-2012. It was found that only in mass contracting of insurances, the insurance companies operate in highly competitive environments. The market of less popular insurances is characterized by an oligopolistic structure. In the offering of some of them, there is even monopoly.
  • Dragan Georgiev
    THE ROLE OF INSURANCE CULTURE IN THE DEVELOPMENT OF THE INSURANCE BUSINESS
    JEL: G22
    Keywords: insurance, insurance company, insurance broker, insured, insur¬ance market, insurance service, insurance culture, insurance advertising
    Abstract: This article discusses insurance culture as a factor in the develop¬ment of the insurance business. The author assumes that the image of insurers is directly dependent on insurance culture. Special attention is paid to management and its role in raising the level of in-surance culture. On the basis of practical experience, insurance culture is related to the specific aspects of an insurance service. It is assumed that in order for the level of insurance culture to be raised, a certain role is played by advertising. The author also gives proof not only of the necessity of raising the insurance culture of the employees of an insurance company, but also of the potential users of insurance products.

Links

  • Home
  • Issues
  • Authors
  • Reviewers
  • Code of Ethics
  • Open Access Policy
  • Search

Contacts

  • Address: Svishtov, 2 Em. Chakarov Str.
  • Phones:(++359)631-66-295
  • e-mail:bm@uni-svishtov.bg
    web: bm.uni-svishtov.bg

Editorial board

  • Editor in chief: Prof. Borislav Borissov, DSc
  • Co-editor in chief: Prof. Krasimir Shishmanov, Ph.D.