Abstract: The article presents insurable risk as the necessity which determines the decision of signing an insurance contract. It also outlines all relationships between the insurer and the insured which are presented as the driving force behind the motivation for using various insurance services. An emphasis is put on the fact that insurable interest is a specific concept from insurance law and cannot be identified with the concept of “interest” as it is used in everyday life. The article also discusses certain definitions and statements regarding insurable interest expressed by a number of authors, including foreign ones, who worked in this field. The authors support the idea that not only a particular insured party has an insurable risk but also the entire insurance pool.
Abstract: This article discusses insurance culture as a factor in the develop¬ment of the insurance business. The author assumes that the image of insurers is directly dependent on insurance culture.
Special attention is paid to management and its role in raising the level of in-surance culture. On the basis of practical experience, insurance culture is related to the specific aspects of an insurance service.
It is assumed that in order for the level of insurance culture to be raised, a certain role is played by advertising.
The author also gives proof not only of the necessity of raising the insurance culture of the employees of an insurance company, but also of the potential users of insurance products.