Business Management

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  SUSTAINABLE DEVELOPMENT AND SOCIAL AND ECONOMIC COHESION IN THE 21st CENTURY: TRENDS AND CHALLENGES

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  POSSIBLE SCENARIOS FOR DEVELOPING EU TRADE RELATIONS WITH RUSSIA

  The study presents general scenarios for the future development of EU trade relations with Russia, which are conditionally marked as ‘stagnation’, ‘optimistic’ and ‘pessimistic’. The dynamics of the sanctions regime is used as a key indicator for distinguishing these scenarios. We associate the first scenario, called ‘stagnation’, with the ... The study presents general scenarios for the future development of EU trade relations with Russia, which are conditionally marked as ‘stagnation’, ‘optimistic’ and ‘pessimistic’. The dynamics of the sanctions regime is used as a key indicator for distinguishing these scenarios. We associate the first scenario, called ‘stagnation’, with the expectations of a serious slowdown in the economic growth of the EU and Russia. The second, described as ‘optimistic’, is based on expectations for a gradual recovery and development of the trade relations between the two countries over a long period of time. The third scenario is defined as ‘pessimistic’, given the consolidated tightening of anti-Russian sanctions within the transatlantic alliance and the expansion of Russia’s countermeasures.

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  STRATEGIC MARKETING RELATIONS IN THE BEEKEEPING SECTOR IN RUSE DISTRICT

  Farms are facing a marketing problem (difficult realization and low competitiveness), which requires strategic relationship marketing at sectoral (beekeeping, etc.) and regional level - Ruse district, etc. The aim is to study the role and importance of vertical relationships for developing the beekeeping sector in Ruse district. The grounds for ... Farms are facing a marketing problem (difficult realization and low competitiveness), which requires strategic relationship marketing at sectoral (beekeeping, etc.) and regional level - Ruse district, etc. The aim is to study the role and importance of vertical relationships for developing the beekeeping sector in Ruse district. The grounds for the formation of relationships in the beekeeping sector in Ruse district and the opportunities for their vertical development through B2C (business client) and B2B (business business) relationships are analyzed. The strategic relations at sectoral (beekeeping) and regional level (Ruse district) open access to markets, resources, know-how, etc., creating preconditions for increasing the national and international competitiveness and profitability of the sector and the region, as well as overcoming regional and sectoral problems. Beekeeping farms in Ruse region can be equal partners, incl. leaders in vertical marketing systems (VMS) of bee and other products, mainly through sectoral and regional relationships, which will provide them with stronger positions compared to other members of the distribution channels - suppliers, intermediaries, traders and others. They need to switch to vertical relationships for more profitable sales of their products, focusing on direct sales to end users and participation in VMS.