Business Management

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  TOOLS OF ECONOMIC ANALYSIS WHEN RESEARCHING THE TOURISM MARKET

  The study aims to test tools of economic analysis from different classification groups by using real data in order to derive the main characteristics of the Bulgarian tourism market serving as a basis for making sound management decisions. Tools for factor and structural analysis are used in compliance with the purpose of the article. It is argued ... The study aims to test tools of economic analysis from different classification groups by using real data in order to derive the main characteristics of the Bulgarian tourism market serving as a basis for making sound management decisions. Tools for factor and structural analysis are used in compliance with the purpose of the article. It is argued that a tourism market research approach combining in a balanced way the tools typical of economic analysis with those applicable to other fields of knowledge has the potential to provide the necessary information environment for effective management of tourism activities at macro and micro levels. As a result of the study, it is concluded that the use of a similar balanced research approach makes it possible to reveal both the strengths and weaknesses of the Bulgarian tourism market and the gaps in the information presented. The outlined information deficit hinders the analysis and the timely development of operational, tactical and strategic decisions, respectively.

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  SCHOOL PRINCIPALS – EDUCATIONAL LEADERS AND PROFESSIONAL MANAGERS

  The article studies the current changes in the functions and vision of the heads of educational institutions. The main management styles are analyzed. The professional and personal qualities modern school principals need to combine in order to successfully manage schools are outlined. The specifics and characteristics of school principals as ... The article studies the current changes in the functions and vision of the heads of educational institutions. The main management styles are analyzed. The professional and personal qualities modern school principals need to combine in order to successfully manage schools are outlined. The specifics and characteristics of school principals as professional managers and educational leaders are clarified. Specific emphasis is placed on managing governance processes, the status and position of school principals in the management hierarchy.

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  DEMOGRAPHIC DETERMINANTS AND CHALLENGES TO SOCIAL PROTECTION FOR MATERNITY IN BULGARIA

  The starting point of this study is the understanding of maternity as a condition related to the biological and social function of women for the reproduction of human race, performed by the mother with the birth and upbringing of children in early childhood and to acquire the ability for economically independent living alone or together - in the ... The starting point of this study is the understanding of maternity as a condition related to the biological and social function of women for the reproduction of human race, performed by the mother with the birth and upbringing of children in early childhood and to acquire the ability for economically independent living alone or together - in the family or the parents’ household. Placed on this basis, the issue of social protection in maternity becomes extremely relevant in the context of demographic and socio-economic challenges to the development of modern society. The study attempts to substantiate the thesis that the system of social payments for pregnancy, childbirth and child-rearing has unused potential to become a working tool of demographic policy with a significant contribution to improving the demographic profile of the Bulgarian population, in connection with which ideas are presented about the possibilities for their organisational development and improvement.