Year 2017, Issue 2
Date published20.6.2017
CONTENTS
-
Zaki Muhammad Abbas Bhaya, Basim Abbas Kraidy Jassmy
THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQJEL: M30Keywords: brand, competitive advantageAbstract: This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of companies.... This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of companies. This research seeks to achieve its objectives through the analysis of decisions and the importance of the Brand in Zain company for communication. It also demonstrates the Brand's role in satisfying the customers' desires. The researcher has used (Porter) strategies, he supposed that there are three strategies: (Cost Leadership Strategy, differentiation Strategy, Focus Strategy), researcher used (SPSS) for the statistical analysis of the gathered data through the analysis of both of the correlation, regression and (ANOVA). The researcher reached a number of conclusions and the most important of them was the existence of a strong correlation between companies and brand can be used to achieve the competitive advantage in the Zain company for communication through the services made by its distributional outlets -
Nataliya Golovanova, Anna Bekaeva
PROBLEMS AND RISKS OF COMMERCIALIZATION OF INNOVATIONS IN THE RUSSIAN ECONOMYAbstract: According to statistical data, modern development of the innovation activity in Russia has positive trends – Russia’s positions in the Global Innovation Index have improved, the relative share of the organisations engaged in... According to statistical data, modern development of the innovation activity in Russia has positive trends – Russia’s positions in the Global Innovation Index have improved, the relative share of the organisations engaged in innovation has increased and the volume of shipped innovative products has gone up in the total volume of exports. However, even these positive trends are not enough to bridge the gap between Russia and the developed countries. The problems of low effectiveness of innovation in Russia, according to the authors, are related to the problems and risks that arise in enterprises that commercialize innovation. The process of commercialisation of innovation has its own specifics and depending on the degree of participation of the innovation developers in it, it could be realised through three different methods – independent use, partial assignment of rights to use innovations, full transfer of rights to use it. The problems and risks which the enterprises may face in the process of commercializing innovations, are presented by the authors in relation to each method. The article also features some authors’ proposals for speeding up the innovation implementation by enterprises. -
Angelin Lalev
METHODS AND INSTRUMENTS FOR ENHANCING CLOUD COMPUTING SECURITY IN SMALL AND MEDIUM SIZED ENTERPRISESAbstract: The article focuses on the problems of information security in the clouds from the point of view of small and medium-sized enterprises (SMEs) and the limitations imposed on them with regard to information technologies. The article... The article focuses on the problems of information security in the clouds from the point of view of small and medium-sized enterprises (SMEs) and the limitations imposed on them with regard to information technologies. The article discusses organizational and technical protection measures that are relatively easy and cheap enough to be applied by SMEs in relation to cloud security threats. -
Diyana Ivanova, Galya Kusheva
ANALYSING THE FINANCIAL VARIABLES OF BULGARIAN MUNICIPALITIES FOR THE PURPOSE OF THEIR FINANCIAL RECOVERYAbstract: Some of the latest supplements to the Public Finance Act deal with the local management of public funds and activities and prescribe a procedure for identifying municipalities in a financial difficulty and adopting measures to... Some of the latest supplements to the Public Finance Act deal with the local management of public funds and activities and prescribe a procedure for identifying municipalities in a financial difficulty and adopting measures to overcome it. This paper presents a set of methods for analysing the financial variables of individual municipalities on the basis of the methodological guidelines and the information provided by the Ministry of Finance. We have analysed data available as of the end of 2015 about the financial variables of Bulgarian municipalities as they have been defined by legislation and identified some common problems related to the financial management of that segment of the public sector. -
Petya Ivanova
A CONTEMPORARY OVERVIEW OF THE APPLICATION OF COLLABORATIVE CONSUMPTION IN TOURISMKeywords: tourism, tourism market, collaborative consumption, digital platforms, digital technologiesAbstract: Collaborative consumption is a current global trend which is changing the way in which people use goods and services. This trend also affects the state of the tourism market. With reference to this the article studies the increased... Collaborative consumption is a current global trend which is changing the way in which people use goods and services. This trend also affects the state of the tourism market. With reference to this the article studies the increased use of this business model nowadays by outlining its main characteristic features and the reasons that have caused its appearance. In addition, the article classifies the wide variety of services and products that fall within the scope of this model. Special attention is paid to the factors which limit and stimulate its development. The article also provides a summary of the most widely used digital platforms for sharing tourism – related services. In conclusion, it systematizes the advantages and disadvantages of collaborative consumption and its effects on the conventional supply of tourism products and services.