Year 2014, Issue 1

Date published

21.3.2014

CONTENTS

  • Galina Zaharieva
    THE EVOLVING CONCEPT OF REGULATION AND BUSINESS
    JEL: F02, F40
    Abstract: Regulation is an integral part of present day economic system management at national, regional, and global levels. However, its role is strongly influenced by a number of processes taking place worldwide such as integration,... Regulation is an integral part of present day economic system management at national, regional, and global levels. However, its role is strongly influenced by a number of processes taking place worldwide such as integration, internationalization, regionalization and globalization. The aim of this study is to identify major trends in the regulation of economic activity, taking into account its dimensions political, procedural, structural, social, and economic. The article examines the nature and types of regulations, the retrospective aspect of the regulatory function of the state as well as new aspects of regulation by applying approaches to the systematization and theoretical enrichment of the concept of regulation.
  • Mihail Chipriyanov, Galina Chipriyanova
    BUSINESS CRISIS MANAGEMENT AND ITS IMPACT ON THE ACCOUNTING POLICY OF ENTERPRISES
    JEL: 21, 41
    Abstract: Business crisis management is extremely important. Underestimating its importance may result in significant losses for owners, or even put an end to the operation of an enterprise. Hence, the unequivocal conclusion that the... Business crisis management is extremely important. Underestimating its importance may result in significant losses for owners, or even put an end to the operation of an enterprise. Hence, the unequivocal conclusion that the continuous evolution of knowledge regarding business crisis management is a major prerequisite and a factor encouraging more successful and more sustainable business development. It is a necessary condition for the survival and stabilization of enterprises, therefore enterprises need to design adequate accounting policies, i.e. a defensive accounting policy, within the context of legally regulated conditions regarding the organisation and methodology of accounting reporting for enterprises. Each enterprise undergoing a crisis or depression should define the contents of the separate elements of its defensive accounting policy so that the accounting tools employed, and the practical actions implemented, render this policy an efficient means for managing the economic activity of the enterprise. The aim of this paper is to outline the specific features of business crisis management and its impact on the accounting policy of enterprises.
  • Rositsa Koleva, Stela Kasabova
    A STUDY ON GUEST SATISFACTION WITH HOTEL SERVICES
    JEL: C1, L83
    Abstract: Maintaining high competitiveness in tourism (in particular, in the hotel business) contributes both to the long-term development and the management of regions and to the sustainable and competitive development of regional tourist... Maintaining high competitiveness in tourism (in particular, in the hotel business) contributes both to the long-term development and the management of regions and to the sustainable and competitive development of regional tourist destinations. This article presents issues related to the competitiveness of tourism in Bulgaria through evaluating the hotel services offered to visiting tourists. The results obtained are based on a survey of four hotels (located on the Bulgarian Black Sea Coast) conducted in August 2012. The article consists of two parts: an analysis of the services offered in the hotels monitored (front desk service, an assessment of the rooms and the restaurant at the related hotel and grading nine types of services) and an evaluation of the satisfaction of the tourists interviewed regarding the services offered. The study specifies the quality characteristics of the services in the hotels surveyed and the importance of these services according to the perceptions of the tourists interviewed. On this basis, the degree of satisfaction of tourists regarding the services offered has been determined and guidelines have been given on how to improve the quality characteristics of these hotels.
  • Radko Radev
    PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA
    JEL: M31, M11
    Abstract: The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, which... The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, which contributes to making reasoned management decisions on product policy. In addition, it presents some basic starting formulations that reveal the essence of product management and describes and groups the elements of product policy characteristics for the companies from the sector examined.
  • Ivan Andreev
    APPROACHES FOR IMPROVING THE ACCOUNTING OF TRADE RECEIVABLES BY ENTERPRISES
    JEL: M41
    Abstract: This paper deals with the accounting interpretation of trade receivables for sales made by enterprises in the course of their business. Their nature, functional role, and meaning for economic entities are described in a systematic... This paper deals with the accounting interpretation of trade receivables for sales made by enterprises in the course of their business. Their nature, functional role, and meaning for economic entities are described in a systematic aspect. Approaches for improving the current and periodical accounting reporting of trade receivables are suggested and supported with relevant arguments. The focus of attention is on providing up-to-date, comprehensive and detailed information on the discussed subjects of accounting, according to their individual behaviour and differentiation and classification criteria set in advance.
  • Dmitriy Lukianenko
    GLOBAL INDIVIDUALIZATION SUBJECTIVE DISPOSITION TRANSFORMATION
    JEL: F01, F19
    Abstract: This article investigates the issue of global development individualization brought about by 21st century transformations. It substantiates the need to resort to new approaches while analyzing the subjective disposition of the... This article investigates the issue of global development individualization brought about by 21st century transformations. It substantiates the need to resort to new approaches while analyzing the subjective disposition of the global economy and politics in the process of modern institutional system formation, accounting for global corporatization tendencies, competition, leadership, socialization and ecologization. The author considers the preconditions and motives of global individual leadership in economic, political, social and cultural domains, with their peculiarities regarding Ukraine accentuated, and outlines the crucial role of innovative leaders in insuring globalization processes.