Business Management

ISSN: 0861 6604-Print Edition
ISSN: 2534-8396-Electronic Edition

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  • Elena Yordanova
    ASPECTS OF RATIONAL BEHAVIOUR IN ORGANISATIONAL MANAGEMENT
    JEL: A13, Z13
    Keywords: rational behaviour, behavioural aspects, management.
    Abstract: The paper deals with the specific features of some behavioural as¬pects of organizational management. It offers a slightly different interpretation by focusing on rational behaviour, which, in our opinion, is a major factor and a key driver of more efficient communication and management.
  • Alexander Kochetkov
    TYPES OF HIERARCHICAL STRUCTURES AND MANAGEMENT EXPENDITURES FOR INNOVATIVE SYSTEMS IN ENTERPRISES
    JEL: Ì11, M21
    Keywords: innovation system, hierarchical structures, management costs, management structure, methods of reducing management costs
    Abstract: This article proposes a new approach to the classification of management structures and costs in the innovation system of an industrial plant. The need for the establishment of a new classification of the types of management structures has been argued based on an analysis of literature sources. With the differentiating of unexplored management structures, some of their most typical characteristics have been defined. A concept for management costs in industrial plants and possible methods for their reduction have been presented. Specific proposals have been indicated to reduce management costs which are presented in the following areas: improving the qualifications of employees; changing the specialisation of managers; changing the number of managers in the hierarchy; changing the optimal rate control; increasing the rate of exchange of information flows between performers and managers; rearranging the hierarchy; reducing workplace organisational costs.
  • Stanimir Slavov
    THE EFFECT OF HABITS ON THE MANAGEMENT PROCESS
    JEL: Ì12.
    Keywords: personal habits, work habits, management process, organisationl behavior.
    Abstract: The management process is directed towards achieving certain goals. Its realisation is affected by a multitude of factors, including the habits of managers and their subordinates. Consciously or unconsciously, habits determine the behaviours of individuals in their personal and working lives. When the personal and work habits affect positively the manner of making decisions, the completion of particular tasks, the achievement of goals, etc., this can result in either an effective or ineffective management process. The combination of positive and negative habits places individuals in different situations at their work place, which in turn requires from managers to interfere adequately. They should look for opportunities for managing both their and their subordinates’ habits. This demands from them to be able to use their leadership skills as well as to have thorough knowledge of the habit formation process.
  • Zaki Muhammad Abbas Bhaya, Basim Abbas Kraidy Jassmy
    THE IMPACT OF THE BRAND IN ACHIEVING COMPETITIVE ADVANTAGE:-AN ANALYTIC STUDY ON ZAIN IRAQ'S MOBILE CELL-PHONE COMPANY IN AL-DIWANIYAH GOVERNORATE IN IRAQ
    JEL: M30
    Keywords: brand, competitive advantage
    Abstract: This research aims to find out the role of the Brand in the process of achieving the competitive advantage from strategic perspective through identifying the important role that the marketing activity has in the work of companies. This research seeks to achieve its objectives through the analysis of decisions and the importance of the Brand in Zain company for communication. It also demonstrates the Brand's role in satisfying the customers' desires. The researcher has used (Porter) strategies, he supposed that there are three strategies: (Cost Leadership Strategy, differentiation Strategy, Focus Strategy), researcher used (SPSS) for the statistical analysis of the gathered data through the analysis of both of the correlation, regression and (ANOVA). The researcher reached a number of conclusions and the most important of them was the existence of a strong correlation between companies and brand can be used to achieve the competitive advantage in the Zain company for communication through the services made by its distributional outlets
  • Plamen Yordanov
    AGE AS A DETERMINANT OF PENSIONS FOR INSURANCE PERIODS AND OLD AGE IN BULGARIA
    JEL: Í55
    Keywords: pension insurance, old age insurance, age, pensions for insurance period and age, average life expectancy after retirement.
    Abstract: Age is one of the qualifying conditions which entitle insured persons to receive cash benefits from insurances for old age. Nevertheless, at this stage, the practice of linking the amount of pensions to the age at which they are awarded is rather limited in pensions insurance practice. The objective of this research is to study the significance of age to the pension insurance systems of EU states and hence propose a mechanism which makes it possible to link the amount of pensions for insurance periods and age in Bulgaria to the average life expectancy after retirement.
  • Marina Nikolova
    THE NEED TO EVALUATE ECOSYSTEM BENEFITS
    JEL: O13, Q57
    Keywords: eco-systems, eco-system services, eco-systems management, valuation, approaches, priorities framework.
    Abstract: To preserve our environment means to preserve the soil, the water, and the natural resources, i.e. life on our planet. And indeed, unspoilt nature is not only a prerequisite, but also valuable capital for doing business successfully, i.e. developing eco-tourism, organic farming, sustainable forestry, etc. On the one hand, managerial decisions which employ environmentally friendly production methods in our country make it possible to manage eco-systems (and bio-diversity in general). On the other hand, eco-systems provide a wide range of useful services and thus improve the quality of our life and create favourable conditions for the long-term well-being of people. The value of eco-systems will increasingly continue to grow in the future, mainly due to the loss of eco-systems. Therefore, the need to evaluate the services provided by eco-systems is becoming more obvious. Conscientious management of natural capital and services provided by eco-systems lead to increased social and economic sustainability not only at a regional and national level, but on a European and global scale as well.
  • Rumen Erusalimov, Tanya Ilieva
    SUPPLEMENTARY PENSION INSURANCE – INDIVIDUAL OR COLLECTIVE ALLOCATION OF THE PENSION FUND
    JEL: G23, G22.
    Keywords: pension insurance, financial coverage system, pension fund.
    Abstract: Three financial coverage systems are known and applied in the theory and practice of pension insurance: cost coverage, capital coverage and premium coverage. These systems show how operating pension costs will be allocated over time as well as among those insured. The common thing between them is that they are based on a large aggregate insurance and on the principle of mutual assistance and solidarity between the participants. In the cost coverage system and the capital coverage system solidarity encompasses all age generations while in the premium coverage system the principle of mutual assistance is spread over a particular age generation. Some of the regulations in the Social Security Code make it impossible to apply the financial systems already mentioned in supplementary pension insurance. This strongly impedes actuary calculations and the effective allocation of the accrued pension funds. The results obtained from the numerical example calculated in this article clearly show that it is necessary to reconsider certain passages in the Social Security Code and consequently to proceed from an individual to a collective allocation of supplementary pension insurance funds.
  • Irena Misheva
    EXPERT ASSESSMENT OF THE ENVIRONMENTAL RISK OF TECHNOGENIC NATURE – AN ELEMENT OF THE ENVIRONMENTAL POLLUTION LIABILITY INSURANCE OF THE INDUSTRIAL ENTERPRISES
    JEL: G22, Q59.
    Keywords: environmental pollution liability insurance, corporate environmental responsibility, technogenic risk, environment, risk management.
    Abstract: The article deals with the issues of insuring the environmental pollution risk in economic enterprises. In addition, the research outlines the structure of the environment with reference to the operations of enterprises with hazardous waste production; it also analyses the elements of the environment and the risk factors, which determine the risk situations in the industrial enterprises. Finally, the article discusses the primary role of environmental pollution liability insurance within the concept of risk management in the industrial enterprises.
  • Plamen Patev, Kaloyan Petkov
    SIGNIFICANCE OF THE PORTFOLIO SCOPE FOR IMPROVING THE RESULTS OF THE ACTIVE PORTFOLIO MANAGEMENT– FOLLOWING THE EXAMPLE OF THE EMERGING STOCK MARKETS IN SOUTHEAST ASIA
    JEL: G11, G15, C21.
    Keywords: breadth, strategy risk, alpha, active portfolio management
    Abstract: Active portfolio management is widely used in investment practice with the goal of securing better performance results from the investment process. Active portfolio management has gathered significant attention from both academics and practioners. Our goal is to investigate the class between two competing ideas. On one hand increasing the Breadth of the portfolio we should have bigger diversification effect. On the other hand increasing the number of assets (Breadth) should lead to smaller forecasting ability and therefore lower . Presented results show that our first hypothesis is confirmed – increasing the number of assets in the portfolio magnifies the effect of the active management. Additionally we show that when managers increase their Breadth, they increase not only IR, but also manage to decrease which shows better stability of our forecasting skill through time.
  • Daliborka Blazeska, Natasha Ristovska
    THE USE OF SOCIAL MEDIA AS AN EFFECTIVE TOOL FOR OBTAINING SUSTAINABLE COMPETITIVE ADVANTAGE
    JEL: M30.
    Keywords: Social networking, competitive advantage, effectiveness, promotion.
    Abstract: Achieving a sustainable competitive advantage depends on the innovations which are largely dependent on the online marketing that initiates the use of social networks which enable the improvement of long-term relationships of the company and the focus on the particular target group. Their best results are achieved as a result of the creativity and they are ideal medium which does not require huge money investment, but energy, thinking, time and knowledge. The investment in marketing activities in the social network cannot be considered as a simple venture but as a management of several goals: the user should get to know the brand, interaction of the user with the brand and oral transmitting of the message. The paper focuses on the analysis of social networks and their influence in the direction of promoting two-way, i.e. interactive communication with consumers. On the other side, in the paper answers will be given to the question: “Which of the social networks are the most effective tools for promotion?” The results show that the applications of modern and innovative methods in the field of internet marketing are crucial for distinguishing and creating a competitive advantage.
  • Hristo Draganov, G. Draganov
    MORAL DAMAGES AND THE ACTIVITY OF INSURANCE COMPANIES
    JEL: G22.
    Keywords: moral damages, insurance compensation, liability limit, Bonus-Malus system.
    Abstract: The article addresses moral damages inflicted as a result of road accidents, in terms of motor third-party liability insurance. We explain the nature of moral damages and analyse their relevance to the activity of insurance carriers. Special attention is paid to the major factors that cause moral damages. We also review the main stages in ascertaining inflicted moral damages and give some recommendations about the process. The underlying idea of this article is that an Ordinance on the Ascertainment of Moral Damages must be designed. In conclusion, a methodology for determining liability limits is proposed.
  • Nataliya Golovanova, Nataliya Nikolaevna Kulikova
    THE INNOVATION RECEPTIVITY OF ENTERPRISES AS THE BASIS OF THEIR ECONOMIC GROWTH AND DEVELOPMENT
    JEL: Ì21, Î31.
    Keywords: innovation, innovation receptivity, competitive advantages, factors, affecting innovation receptivity, assessing and developing innovation receptivity.
    Abstract: The paper deals with issues related to the innovation receptivity of enterprises which is indicative of their preparedness and ability to introduce innovations and intensify their innovative activity. High innovation receptivity may be interpreted as an indicator of the ability of an enterprise to gain competitive advantages, and hence, to exert certain competitive pressure on the other market players. Assessing the innovation receptivity helps identify weak spots in the performance of an enterprise and specify opportunities and actions for dealing with them.
  • Snezhina Lazarova, Kamelia Stefanova
    AN INTEGRATED MODEL FOR DESIGNING AND DEVELOPING A KEY PERFORMANCE INDICATORS SYSTEM
    JEL: M15.
    Keywords: key performance indicators, business intelligence systems, business performance management
    Abstract: Performance management is based on adequate strategic goal-setting, monitoring its accomplishment and achieved results, and dealing promptly with any problems which may arise during the implementation of a plan. Key performance indicators systems (KPIS) are a powerful tool for organizational change. Reliable and efficient KPIS may be designed by employing an integrated model which combines the design of key performance indicators with the flexible development of business intelligence (BI) systems.
  • Natalia F. Altukhova, Elena V. Vasileva, Vitaliy Yemelyanov
    HOW TO ADD VALUE TO BUSINESS BY EMPLOYING DIGITAL TECHNOLOGIES AND TRANSFORMING MANAGEMENT APPROACHES
    JEL: M15, L86.
    Keywords: project management, IT, design thinking, IT education, digital transformation, business process.
    Abstract: The aim of this study is to present the experience in the management of enterprises at different levels: from optimising business processes to introducing strategic business development. We have analysed the experience in creating digital metallurgy in Russia and present the experience in implementing a smart system for monitoring and diagnostics of line equipment at the Alchevsk metallurgical plant. The article reviews major issues related to the introduction of artificial intelligence systems so as to exercise automated control over production processes. These issues refer to the deterioration and depreciation of production assets which is caused by the reallocation of funds for the modernisation of production and the unpreparedness of staff for the introduction of new systems. Digital technologies provide new opportunities for managing corporate resources and initiating profitable activities. The article also reviews applying Design Thinking techniques and tools to the training and education of specialists for the digital economy. Entrepreneurial skills, out-of-the-box thinking, the ability to work in teams and to make decisions are essential competencies which must be acquired by students during their academic training so that businesses could be prepared for their digital transformation.
  • Tsvetelina Nenkova
    CONCEPTUAL FOUNDATIONS OF EFFICIENCY IN PUBLIC PENSIONS
    JEL: J26
    Keywords: efficiency, old age social security, efficiency in old age social security, economic effect, social effect.
    Abstract: This article examines the efficiency of public pensions. The need for an efficiently functioning pension system is highlighted based on the theoretical foundations of pension social security concepts such as: ‘welfare for the elderly’, ‘retirement insurance’ a factor for increasing the ‘productivity of labour’, a form of ‘return on human capital investment’, a solution to the ‘prodigal father’ problem and ‘longevity insurance’.
  • A. Pavlov
    FINANCIAL MANAGEMENT MODELS FOR CORPORATE INVENTORY
    JEL: G31
    Keywords: corporate finance, inventory management, financial management models for inventory
    Abstract: The article reviews contemporary concepts about corporate inventory planning and management from a systematic perspective. It elucidates the nature and the underlying principles of the technology of corporate inventory management. These are followed by a detailed description of deterministic and stochastic quantitative models which are most frequently applied in the sphere of financial theory and practice. The article finally arrives at the conclusion that deterministic models are easy to apply, yet their major disadvantage is that they could only be applied for one type of inventory. Stochastic models, on the other hand, are much more complex in nature, yet they could be applied to any type of corporate inventory, which renders them more flexible and applicable.
  • Serghei Peancovschii
    ORGANIZATION OF A MOBILE EMERGENCY MANAGEMENT CENTER
    JEL: H56, D81, C23, C41, M15.
    Keywords: situational centers, Mobile Emergency Management Center, the unique liaison protocol, the main scenarios of emergencies, effective solutions.
    Abstract: This article covers the problem issues of the organization of a mobile emergency management center of the Main Inspectorate of Emergency Situations of the Republic of Moldova. The key objectives assigned to the Situational Center have been determined, as well as the peculiarities of the developing organizational structure of the information interoperability of the Center’s employees, providing the composition of subsystems and the directions aimed at enhancing efficiency.
  • Marina Nikolova
    SPECIFIC ASPECTS OF MANAGING AN ORGANIC CROP FARM
    JEL: O13, Q13, Q57
    Keywords: organic crop farm, management of components, management requirements, managerial practice and approaches
    Abstract: The evolution in the development of agricultural technologies has facilitated the spread of organic farming throughout the world. Managerial decisions related to the application of environmental methods of production in Bulgaria provide an opportunity for the realisation of ecological activities by agricultural crop farms. This lays the foundation for the efficient management of the environmental components of innovative organic crop farms, as well as the provision of opportunities for their optimal operation. The choice of appropriate managerial practices in the development of the crop farming sector in the organic farming industry is based on compliance with particular principles and approaches.
  • Tsvetan Georgiev Tsvetkov
    ASSESSING MATURITY OF THE RISK MANAGEMENT SYSTEM IN HIGHER EDUCATION INSTITUTIONS
    JEL: Ì19, I21.
    Keywords: risk, risk management, maturity, maturity assessment, universities.
    Abstract: The article aims to seek answers to four research questions, focusing on the specifics, existing practice, available scientific publications on the issue of assessing the maturity of risk management in universities; the possibilities for creating the framework for developing a model adapted to university practice of assessing the risk management maturity. A framework for the development of a similar model is presented, envisaging the implementation of the following activities: identifying the specific features of risk management in universities; identifying risk factors specific to higher education institutions (HEIs); defining the attributes that will underlie the model description; analyzing some existing models for assessing the maturity level; creating a substantive model; adapting the model to the specific conditions; a pilot assessment when using the adapted model.
  • Rumen Vyrbanov
    APPLICATIONS OF THE BYOD CONCEPTION – BENEFITS, RISKS AND APPROACHES
    JEL: Ñ80, L63, Ì21
    Keywords: Mobile devices have dramatically changed perceptions regarding the work of employees and the dimensions of modern business. The popularity of the concept of BYOD (Bring Your Own Device) is due to one of the essential features of business from the past few years - the mobility of managers and employees. The possibility of their continued participation in work processes and the availability of alternative options for data access at any time, from any device and from any location is acquiring exclusive actuality. At the same time, a reasonable balance between convenience and security is required, based on a better understanding of the specifics of the BYOD environment and the effective protection of mobile devices in the corporate network. The article analyses the nature and main characteristics of BYOD, and the benefits and safety risks that arise the use of personal mobile devices to solve business problems. Also an approach is proposed based on the idea of 'BYOD in six steps'.
    Abstract: BYOD (Bring Your Own Device), advantages of BYOD, risks of BYOD, consumerisation, attitudes toward the use of mobile devices in business, strategy for the implementation of BYOD.
  • Radko Radev
    PRODUCT PLANNING IN SOFT DRINKS PRODUCTION COMPANIES IN BULGARIA
    JEL: M31, M11
    Keywords: product planning, product policy, produc mix, product management, marketing mix.
    Abstract: The choice of the subject matter for this article is based on the view that product policy has a key role. Given the specifics of the soft drinks sector it suggests a methodical framework for the process of product planning, which contributes to making reasoned management decisions on product policy. In addition, it presents some basic starting formulations that reveal the essence of product management and describes and groups the elements of product policy characteristics for the companies from the sector examined.
  • Aleksandar Petrov
    DEVELOPMENT OF INFORMATION TECHNOLOGY AND ITS IMPACT ON THE FORM OF INFORMATION SERVICES
    JEL: C89.
    Keywords: information technology (IT), information services (IS), IT service, IT service management (ITSM).
    Abstract: The article studies the development and complexity of information technology (IT). The dependence of modern businesses on the extent and efficiency of applying IT is argued. On this basis, attention is brought to problems related to the orientation of information services (IS) towards the provision of services. Grounds are given that it is based on and is determined by the achievements of IT service management (ITSM). Different approaches to improving IS are presented and the trend towards transforming current IS divisions into ones offering services is outlined.
  • Alexandre Krassimirov Barboukov, Bartosz Marcinkowski
    HE ROLE OF FUNERAL DIRECTOR
    JEL: M10
    Keywords: funeral industry, funeral director role, funeral industry management
    Abstract: In general, the public not only in the UK, but in the world, has very limited knowledge of the funeral industry, yet feels easy to criticize it or judge the ones employed, and associateted with the funeral industry. Unknown but, nevertheless, inherently stigmatized role of the funeral director is investigated. Identifying managerial issues in the course of researching the chosen area of study allowed authors to recognize the conflict between the empowered funeral director and disadvantaged, by the virtue of distress purchase, bereaved customer.
  • Snezhana Hristova, Dimitar Kovachevski, Ivona Mileva
    INDIVIDUAL AND GROUP DECISION MAKING IN MACEDONIAN SMES
    JEL: M00, M10.
    Keywords: SMEs, decision-making, management.
    Abstract: Management is principally a bundle of decision-making processes. Decision-making is the process of selecting the best alternative among various available courses of action. The managers of any organization are responsible for achieving the vision, mission and operational and financial goals in particular. All the functions like planning, organizing, coordinating and controlling are dependent on the quality of the decisions made. In companies, no matter of their size, decisions are made on all hierarchical levels. Structured decision-making process is important for large corporations, but not less important for small and medium enterprises. The innovation capacity that enables the competitive points of difference, utilization of market opportunities and potentials depend on the accuracy and timing of the decisions. This paper discusses the different methods used in individual and group decision-making processes and their application in the small and medium enterprises in North Macedonia. We conducted a research on a sample of SMEs from North Macedonia and analyzed the different decision-making methods applied and the role of individual and group decision-making methods from the perspective of managers (entrepreneurs) and employees including their roles and involvement.
  • Vyara Slavyanska
    A SITUATIONAL APPROACH TO PROJECT TEAM MANAGEMENT – ITS NECESSITY AND RELATED PRACTICAL AND APPLIED ASPECTS
    Keywords: team, project, management, typology.
    Abstract: Nearly all research work on the personality traits and the management style of a project manager is universal in its nature and postulates conclusions and generalisations that are not adapted to the particular situation in which a project is being implemented. The aim of this paper is to suggest that project team management requires a situational approach that is consistent with the type of project executed. To this purpose, some key professional and personality traits of project managers are examined and several typologies are presented: 1) a typology of project managers – explorers, coordinators, drivers, and administrators; 2) team leadership models– hierarchical, team leader, team coordinator, shared leadership, and self-managed teams; 3) a typology of projects – 13 types of projects grouped in four categories. The paper also presents some options for choosing a project manager and a management model which are consistent with the specific nature of a project, including the stage of its life cycle.
  • Rosen Ivanov Kirilov
    SOFTWARE SOLUTIONS FOR MANAGING PROJECTS CO-FINANCED UNDER THE EUROPEAN UNION’S OPERATIONAL PROGRAMMES
    JEL: C8, L86.
    Keywords: information technologies, project management software, comparative analysis
    Abstract: This article is dedicated to the problems of software solutions used for managing projects. A task like this one is full of many challenges because, on one hand, on the market there are many versions of software platforms developed for managing projects. On the other hand, the projects co-financed by the Operational Programmes of the European Union are very specific. These peculiarities are related mainly to the complexity of the documentation combined with the need of serious financial planning of the interim and final reports. Adhering to task schedules is a key moment in planning and returning of funds. The development of the research topic includes a description and an analysis of software solutions that are often used for managing projects. The article also provides a comparative analysis of project management software features based on a defined number of criteria and indicators. The findings of this analysis permit the formulation of recommendations for the development of new systems, which will allow users to manage the funds received under EU projects adequately, and according to schedules.
  • Milen Mitkov
    STATUS AND TRENDS IN THE DEVELOPMENT OF AGRICULTURAL INSURANCE IN BULGARIA
    JEL: G22.
    Keywords: agricultural insurance, risk, basic coverage, indemnity payment.
    Abstract: This study presents the results of an empirical research on the status and trends in the development of agricultural insurance in Bulgaria conducted in 2015. Data is systematized and analyzed; the dynamics of the development of agricultural insurance in Bulgaria for the period 2010-2014 is also studied. It was found out that agricultural producers express great interest in purchasing agricultural insurance. As a result, there is a significant increase in the scope of agricultural insurance in the Bulgarian insurance market.
  • Mykhailo Dubel
    TRANSFORMATION OF THE DISTRIBUTION FIELD UNDER THE DIGITALIZATION PROCESS
    JEL: O31, F29.
    Keywords: digital distribution, Full Packaged Product, Original Equipment Manufacturer, GenuineKit, Hypertext Transfer Protocol, freeware, shareware, digital transformation.
    Abstract: The article analyzes the concept of distribution. The main objects of the distribution system - the manufacturer, the wholesale reseller, the retail reseller and the user - are identified and characterized. The article highlights the benefits of digital distribution over traditional distribution. The article analyzes the features of digital distribution in the areas of books, music, software and computer games. The article examines the genesis, evolution, and perspective of digital distribution.
  • Elena Yordanova
    COMMUNICATION SKILLS AND THE REALIZATION OF THE MANAGEMENT PROCESS
    JEL: A13, Z13.
    Keywords: managerial skills, managerial communication, managerial relationships, management process, behavior.
    Abstract: The successful managerial communication is one of the most widely spread and complex problems of social organizations. It also determines the effectiveness of the management process. The managerial skills are of key importance for the positive communication and successful realization of management activities. These skills are instrumental for the development and improvement of the new social and economic relationships in our society, which functions under the conditions of the increasingly globalizing 21st century economy.
  • Margarita Bogdanova
    UNIVERSITY BUSINESS MODELS IN CRISIS MANAGEMENT
    JEL: I21.
    Keywords: university business models, crisis management, strategies, Covid 19.
    Abstract: The aim of the article is to present key features of the business model as a mental construction and to summarise successful practices of universities around the world that have implemented innovative management solutions to overcome crises. Osterwalder and Pigneur’s concept of business model and its applicability to higher education are considered. Variants of business models of different universities are analysed and crisis management approaches are synthesised in a summary model, with special attention paid to practices during the Covid-19 Global Crisis. The peculiarities of the analysis of the strategic risk after external threats are considered. Special emphasis is put on reviewing of business models in the context of new constraints and disturbed balance of revenues and expenditures. Timely reassessment of the business model can be a transition from a reactive to a proactive strategy and protect the organisation, at least in part, from the effects of future crises.
  • Penka Goranova
    CUSTOMER RELATIONSHIP MANAGEMENT – A STRATEGY FOR COMPANIES TO ESTABLISH A COMPETITIVE ADVANTAGE
    JEL: M31, M37
    Keywords: models, customers, consumers, management, CRM.
    Abstract: Customer relationship marketing is complemented by the strategic vision of business development – customer management - which includes the following: customer analysis, customer contributions, life cycle, etc. The two visions - CRM and customer management - are essential for the development and higher competitiveness of companies. These processes tend to accelerate and intensify. They result from imposing a new consumer culture, which encompasses customers from both developed and developing markets who possess a creative approach to thinking, dynamics as a style of behaviour, and “global” citizenship as a social characteristic. Marketing specialists must have a unique ability to engage with the modern customer and must be able to give their companies direction and focus in order to achieve effective results that will ensure their image and success.
  • Iskren Tairov
    MOBILE DEVICE MANAGEMENT AS A COMPONENT OF CORPORATE IT INFRASTRUCTURE
    JEL: L63, L86, Ì21.
    Keywords: corporate IT infrastructure, mobile devices, management.
    Abstract: Digital economy and the rapidly growing use of the Internet have rendered it impossible for a corporate IT infrastructure to perform successfully unless adopting the necessary techniques, technology and procedures for controlling access to resources. Mobile devices have become tremendously popular and they are an indispensable part of people’s everyday life, as well as a preferred option for accessing corporate IT infrastructure resources. Therefore, organisations need to design and implement efficient management solutions, based on in-depth analyses and in line with the specific properties of mobile devices. This research paper describes in detail corporate IT infrastructure and mobile devices as components of that infrastructure, reviews their use in business environment and presents appropriate tools for exercising control.
  • Mihail Chipriyanov, Galina Chipriyanova
    BUSINESS CRISIS MANAGEMENT AND ITS IMPACT ON THE ACCOUNTING POLICY OF ENTERPRISES
    JEL: Ì 21, Ì 41
    Keywords: enterprise, crisis, crisis management, accounting policy
    Abstract: Business crisis management is extremely important. Underestimating its importance may result in significant losses for owners, or even put an end to the operation of an enterprise. Hence, the unequivocal conclusion that the continuous evolution of knowledge regarding business crisis management is a major prerequisite and a factor encouraging more successful and more sustainable business development. It is a necessary condition for the survival and stabilization of enterprises, therefore enterprises need to design adequate accounting policies, i.e. a defensive accounting policy, within the context of legally regulated conditions regarding the organisation and methodology of accounting reporting for enterprises. Each enterprise undergoing a crisis or depression should define the contents of the separate elements of its defensive accounting policy so that the accounting tools employed, and the practical actions implemented, render this policy an efficient means for managing the economic activity of the enterprise. The aim of this paper is to outline the specific features of business crisis management and its impact on the accounting policy of enterprises.
  • Borislav Borisov
    RISK MANAGEMENT AT HIGHER EDUCATION INSTITUTIONS IN BULGARIA – A REGULATORY REQUIREMENT AND/OR A PRACTICAL NEED
    JEL: I23, H83.
    Keywords: higher education, risk management
    Abstract: Modernizing the system of higher education and improving the quality of educational and research activities of higher education institutions is a permanent objective due to the constantly increasing requirements and the expectations of society. However, other factors also exist which hinder or at least slow down the achievement of the desired outcomes. Some of them are system-wide and equally valid for all higher education institutions, while others are specific. The article focuses on the main external and internal factors posing risks to the future development of higher education in our country. Among them are the negative changes in the values of society, imperfections in the regulatory framework, the funding model, the demographic crisis, the evaluation and remuneration of the employed research scientists and lecturers, solutions to ethical and social problems, and others. Identifying the main risks aims to make responsible institutions become aware of them. Another aim is to propose appropriate measures to counteract risks. It is argued that most of these measures require purposeful efforts by all interested institutions.
  • Evelina Parashkevova Velikova
    RISK MANAGEMENT IN HIGHER EDUCATION INSTITUTIONS IN BULGARIA – STATE AND PROSPECTS
    JEL: A2, O2, M10.
    Keywords: risk management, educational and scientific organisations, maturity of the risk management process.
    Abstract: The paper examines the main challenges facing universities in Bulgaria. It presents organisational issues of risk management in the higher education system and focuses on practices that need to be changed in order to implement risk management. Based on comparative content analysis, it identifies key areas that should be the subject of intervention in educational and scientific organisations in order to achieve efficiency, effectiveness and appropriateness of the process. The paper proposes solutions to improve risk management in the sector. It outlines guidelines for introducing a systematic approach to risk management in order to improve the organisational environment and operational management.

  • FACTORS FOR SUCCESS OF THE “BUSINESS PROCESS AS A SERVICE” MODEL
    JEL: C88, M15.
    Keywords: Business Process as a Service, business process management, cloud services.
    Abstract: The “Business Process as a Service” model integrates the achievements of the business process management/modelling concepts and cloud computing. It aims at rapid development of automated business processes on the basis of cloud services. The article is an attempt to refine the scope of the model by systematizing its logical and technological aspects. The advantages of the “Business Process as a Service” model, as well as some problematic aspects of its implementation are defined. Finally, factors for its successful implementation are identified.

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  • Editor in chief: Prof. Borislav Borissov, DSc
  • Co-editor in chief: Prof. Krasimir Shishmanov, Ph.D.